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Amazon Expands Sports Ad Playbook Heading Into Upfront | ATDb

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Amazon Expands Sports Ad Playbook Heading Into Upfront

Amazon Expands Sports Ad Playbook Heading Into Upfront

AdweekFebruary 10, 2026Bill BradleyRead original

Last updated Feb 11, 2026 by RSS Ingestion

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The company expects more multi-sport buys and live opportunities for advertisers.