Standing On Principal; Google Ads Gets A Security Update

Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory […] The post Standing On Principal; Google Ads Gets A Security Update appeared first on AdExchanger.

Last updated Jul 28, 2026 by ATDb automated enrichment