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Three Advertising Industry Myths The Market Has Already Debunked
Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them. The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […] The post Three Advertising Industry Myths The Market Has Already Debunked appeared first on AdExchanger.
How HelloFresh Brought AI Creative To Times Square
Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its […] The post How HelloFresh Brought AI Creative To Times Square appeared first on AdExchanger.
How do you sell perfume to men? Jean Paul Gaultier is doing it on Twitch.
As the "enfant terrible" of haute couture, Jean Paul Gaultier has given us Madonna's cone bra, the costumes from The Fifth Element, and several other out-there designs. In 2026, Gaultier is once again trying something new: To promote a perfume called Le Male Elixir, Gaultier has brought his fragrance to video game streams on Twitch. The center of Gaultier's Twitch-set activation is Le Male Island, a custom-built location within the upcoming game Let's Build A Dungeon. In tandem with the game's developer, Springloaded Games, Gaultier and the Twitch Brand Partnership Studio built a seafaring world inspired by Le Male Elixir's nautical notes. Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/26/2026
As World Cup fever subsides on YouTube, viewership is down overall in the Global Top 50. The #1 channel on YouTube during the last full week of July was MrBeast, who hauled in 870.5 million weekly views. It was also his wedding week, so I'd say it was a pretty good time overall for Jimmy Donaldson. All of the channels in the Global Top 50 got at least 365 million views during the week that was. The last of those 50 chart entrants is a relatively new channel, but its hosts have some of the strongest pedigrees on the family-friendly side of YouTube. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/26/2026
During the last full week of July, four YouTube channels gained at least one million subscribers. The creator leading the pack is Zhong, who added 1.1 million weekly subs to bring his total up to 79.5 million subscribers. As large as the number is, the other three channels in this week's million-sub club all have subscriber counts in nine-digit territory. Other channels in the Global Sub Top 50 don't have anywhere near 100 million subscribers -- at least not yet. But as content becomes a platform-agnostic game, stars from other communities are starting to gain footholds on YouTube. Visit Tubefilter for more great stories.
MIPCOM Cannes is bringing in microdramas
When we chatted with MIPCOM Director Lucy Smith in January about the long-running TV trade show’s plans for 2026, she told us it was keeping a very close eye on the fleetfooted development of microseries. She also said that MIP’s strategy across its flagship Cannes event and its newer events in London and Cancun is […] Visit Tubefilter for more great stories.
YouTube Premium subscribers will get Peacock for free thanks to a first-of-its-kind deal
YouTube is the U.S.’s biggest streaming platform. And while some competitors are out to beat it, one has decided to join it. Starting in early 2027, YouTube Premium subscribers will also get access to streaming platform Peacock–not for an additional charge, but as a free perk, thanks to a deal between YouTube and Peacock’s parent […] Visit Tubefilter for more great stories.
WTF is the IAB’s Redefining Media Types standard?
The IAB is trying to solve one of digital advertising's biggest labeling problems.
OpenAI is already building the org chart of a mature ad business
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.
Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact
The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.
D+ Research: Brands expand creator marketing strategies
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products
Standing On Principal; Google Ads Gets A Security Update
Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory […] The post Standing On Principal; Google Ads Gets A Security Update appeared first on AdExchanger.
Indexed Claude Chats Show Why Disallow Is Not Noindex via @sejournal, @MattGSouthern
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out. The post Indexed Claude Chats Show Why Disallow Is Not Noindex appeared first on Search Engine Journal.
BuzzFeed Laying Off 35% of Its Employees After Byron Allen Takes Over Company
BuzzFeed is slashing its workforce on the heels of the digital media company’s deal to sell a controlling ownership stake to entrepreneur and comedian Byron Allen. The company disclosed that it is laying off about 35% of its current employees and contractors. “The reduction in workforce plan is intended to advance the Company’s path towards […]
Savannah Guthrie Makes New Plea for Mother’s Return: ‘Bring Her Home’
Nancy Guthrie has been missing for nearly six months.
Thryv Adds Revenue Intelligence for Franchise Brands
For franchise brands, generating leads is no longer the primary challenge. The bigger opportunity is understanding why some locations consistently convert demand into revenue while others struggle despite receiving similar marketing support. That shift is reflected in Thryv’s latest integration with Breesy AI, which combines customer acquisition, engagement, and operational intelligence into a unified view […] Thryv Adds Revenue Intelligence for Franchise Brands first appeared on Street Fight.
Gap Inc. opens creator program to employees
Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.
How Publishers Can Monetize AI Visibility
AI sends barely any traffic, but the traffic it sends is twice as engaged. Here's why publishers should care. The post How Publishers Can Monetize AI Visibility appeared first on Search Engine Journal.
ChatGPT Links Out Most On Travel Questions via @sejournal, @MattGSouthern
A new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers. The post ChatGPT Links Out Most On Travel Questions appeared first on Search Engine Journal.
Ogilvy US CEO to depart after less than a year in the post
Laurent Ezekiel, Ogilvy’s global CEO, will take charge of North America as Lyndsey Corona exits the US CEO role.
Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future
A new partnership offers a model for creative personalization at scale.
Higgsfield AI Launches $85,000 ‘Adathon’ Contest in Partnership with ADWEEK
ADWEEK is teaming up with Higgsfield to challenge the ad industry to forget the pitch deck and just produce the spot. In partnership with ADWEEK, the AI ad platform is […]
Pacsun, Ulta Beauty debut curated beauty collaboration
The retailers developed two beauty essentials kits and a limited-edition hoodie meant to encourage self-expression.
Gap reboots 1990s fragrances this week
Originals Dream, Grass, Heaven and Om, plus new entrant Harmony, will be available as of Thursday. Fans are excited — and nervous.