News
16,931 articles covering the AdTech ecosystem
Core Web Vitals: WordPress And Astro Versus Everyone Else via @sejournal, @martinibuster
WordPress and Astro emerge from the latest performance comparison as a contrast between platform complexity and lightweight publishing. The post Core Web Vitals: WordPress And Astro Versus Everyone Else appeared first on Search Engine Journal.
Google’s Standards Haven’t Changed But AI Is Making That Harder To Ignore via @sejournal, @gregjarboe
Sam Sifton's commitment to human-driven journalism reflects Google's unchanged stance: quality content requires accountability, not just automation. The post Google’s Standards Haven’t Changed But AI Is Making That Harder To Ignore appeared first on Search Engine Journal.
WPP Production promotes Santiago Sánchez-Lozano to CEO for EMEA
Santiago Sánchez-Lozano was previously CEO for Central Europe, Middle East, and Africa and spent five years at Hogarth.
Marcus Orme and Karen Eccles to chair 2026 Media Week Awards
2025 winners take on co-chairing roles in 40th anniversary year.
Focusing on Efficiency Means “Doing Less With Less” Says IPA Research
A wealth of effectiveness data has drilled the benefits of brand investment into the minds of most marketers, but many argue that those long-term investments are only feasible for large brands with deep pockets. However, a new IPA report from marketing effectiveness expert Les Binet, and Will Davis, Chief Data Officer and Co-Owner of Medialab, Read More
Zoom’s head of media on data ownership and trust, new investments, preparing for its first Cannes and more
Whitney Magnuson, VP and head of brand and media at Zoom, discusses the company's changing media operations.
Unilever’s new CMO on why Cannes still matters and how the Dove playbook applies to other brands
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes every year and talks about the success of Dove’s “Real Beauty” and “Vaseline Verified” campaigns.
Vote for the best campaign of May 2026
Vote now to determine the best campaign of May 2026, selected from Ad Age’s weekly Creativity Top 5 roundups.
Why adults are turning kids’ meals into a restaurant value hack
Inflation, GLP-1 medications and shifting ideas about portion sizes are pushing some diners toward smaller-format meals—even as chains continue selling abundance.
Pitch Deck: How Olyzon Sold Sir Martin Sorrell’s S4S Ventures on Its $10M CTV AI Bet
The startup, which helps advertisers use AI to make buying decisions across CTV, is expanding in the U.S. as brands push for more transparency and measurement in streaming.
Carly AI Launches Workflow Automation Builder to Power Complex Operations at Scale
Carly, an AI assistant providing businesses with digital employees to handle administrative, operations, and marketing tasks, announced the launch of its workflow automation builder. With Carly workflows, users can build complex and reliable automations across hundreds of applications at record speed. Carly can sort, label, draft, and send emails, input information into Salesforce and HubSpot, […]
Factory Announces Madison Faulkner as Head of Strategy and Welcomes AI Veteran and NEA Partner, Lila Tretikov to Board
Former Factory investor joins executive team to shape the future of enterprise AI; NEA’s continued conviction propels Factory’s next chapter Factory, the creators of enterprise-ready AI coding agents, announced that Madison Faulkner has joined the company as Head of Strategy. Faulkner, a Partner at New Enterprise Associates (NEA), has worked closely with Factory since joining […]
Higher Logic Vanilla Launches MCP Server, Making Community Data Directly Accessible to AI Tools
Higher Logic Vanilla customers can now connect their community platform to AI tools like ChatGPT, Claude, and Cursor through the Model Context Protocol. Higher Logic, the leading community platform for associations and B2B SaaS organizations, launched Higher Logic Vanilla MCP, giving customers a native connection between their community platform and the AI tools their teams […]
Prezent Vivo and Nested Knowledge Partner to Bring AI-Powered Competitive Intelligence to Life Sciences Teams
The alliance fuses Prezent Vivo’s AI + human expertise model with Nested Knowledge’s evidence synthesis platform, so Life Sciences teams arrive at every congress and every month with the insights they need, tailored to their specific challenges. Prezent Vivo, the leading AI-powered business communication solution for Life Sciences enterprises, and Nested Knowledge, the premier AI platform […]
Dynamiks Brings the Agentic Pipeline, a New Generation of AI Coworkers, to Salesforce
A new generation of AI coworkers, powered by two AIs working together, who know the pipeline inside out and improve revenue execution. Dynamiks.ai today announced general availability of its Salesforce integration. CRMs record what happens. Dynamiks shows you what it means. The Quarterback, a coworker who understands the Momentum of every deal, measures performance in […]
Skan AI Introduces New Intelligence Framework for Enterprise AI Agents
Agentic Business Context Foundation (ABCF) defines the operational intelligence layer that context graphs and agent architectures depend on Skan AI, the enterprise context graph company, introduced the Agentic Business Context Foundation (ABCF), a technical framework that captures the context traditional enterprise systems miss, the human reasoning, exceptions, and workarounds, and turns it into actionable context […]
Neo Digital Expands – Receives Recognition For Edmonton SEO Services
Neo Digital boosts local Edmonton businesses’ search visibility with expanded SEO services, helping them connect with customers searching for ‘SEO near me.’ Neo Digital inc. Expands Search Engine Optimization Services in Edmonton Neo Digital inc., a leading digital marketing agency, announced the expansion of its specialized search engine optimization (SEO) services specifically for businesses seeking […]
Ezoic Fuels Ad Innovation, Faster Ad Loading, Customer EPMV Lifted 27%
Ezoic announces advancements lifting customer display EPMV by 27% on average while cutting ad load times by a full second across the platform. Ezoic, the AI-driven revenue infrastructure platform and a Google Premier Certified Publishing Partner, today announced a series of ad platform advancements that have lifted customer display EPMV (earnings per thousand visitors) by […]
The Data You’re Ignoring Is Worth More Than the Data You’re Chasing
Brands are overlooking one of the most immediate sources of growth right in front of them, and the cost of that inaction is inefficiency and missed revenue. In conversations with brands and agencies, the focus is almost always on the signal that’s lost. Shrinking identifiers, declining addressability, and increasing pressure to replace what’s disappearing have […]
Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar] via @sejournal, @lorenbaker
Understand the role Reddit plays in AI answers and how brands can capitalize on community signals to enhance visibility. The post Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar] appeared first on Search Engine Journal.
Campaign Best Places to Work 2026: Top five small companies
Campaign reveals the category ranking of small companies with 25 and 49 UK employees. The scheme is run by Campaign and Workforce Research Group in association with Connor Broadley Benefits Consulting.
Digest: ITN Launches Paid YouTube Subscriptions; Meta and Google AI Guardrails Stripped in Minutes
In today’s Digest, we cover ITN launching YouTube subscriptions for archive content, AI guardrails being removed from Meta and Google’s models, and Pope Leo challenging Big Tech in a new AI encyclical. The post Digest: ITN Launches Paid YouTube Subscriptions; Meta and Google AI Guardrails Stripped in Minutes appeared first on ExchangeWire.com.
Amazon’s Ad Tech Playbook, Brought to You by Google
This week, Shirley takes a look at how Amazon's recent moves suggest a company going all in on advertising... The post Amazon’s Ad Tech Playbook, Brought to You by Google appeared first on ExchangeWire.com.
DWP set to review £18m creative account
M&C Saatchi UK currently works on the account.