News
20,872 articles covering the AdTech ecosystem
Why the future of advertising lies in beer and peanut butter cups
Perspectives from three creatives on the future of advertising.
How brand and agency media teams should organize their ad tech partnerships
Here’s how media teams can organize and audit their ad tech partnerships.
How agencies can control runaway AI token costs
As AI use cases grow, so do overall token costs, requiring agencies to make critical moves today to avoid having to pay excessive fees tomorrow.
DemandScience and ZoomInfo Announce Strategic Partnership to Deliver Industry-Leading Marketing Insights and Outcomes
Partnership leverages ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes data to drive measurable business results DemandScience and ZoomInfo, leaders in B2B marketing intelligence and sales acceleration, announced a strategic partnership that combines ZoomInfo’s comprehensive data architecture with DemandScience’s award-winning marketing outcomes expertise to deliver unprecedented insights and measurable business impact. Partnership leverages ZoomInfo’s data […]
eSentire Unifies Detection, Response, and Remediation with New Atlas Response, Email, and Patch Management
New Atlas AI Platform capabilities and a partnership with Sublime Security give security teams a single connective layer from exposure and threat identification to response and remediation eSentire, a leader in Controlled Autonomy SecOps, announced new orchestration capabilities for its Atlas AI Platform designed to act as the connective tissue across detection, investigation, response, and […]
AI Visibility Launches Free Tool to Measure Whether AI Assistants Recommend Your Brand
People increasingly ask AI assistants which product or company to choose, and those answers name only a handful of brands. A free tool at aivisibility.pro now lets any business find out whether it is one of them. AI visibility describes whether AI assistants mention a brand when someone asks them for a recommendation. It is a […]
Alloyed Announces Strategic Partnership with SimpliSmart LLC to Deliver Accelerated, End-to-End AI-Powered Enterprise Operations
Alloyed, a global managed business solutions provider, announced a strategic partnership with SimpliSmart LLC, expanding its ecosystem of technology partners dedicated to helping organizations modernize operations through intelligent automation and AI-enabled solutions. Together, the companies will help organizations implement AI while maintaining the human expertise needed to achieve measurable results. “As organizations navigate the next generation of business […]
UK advertising investment increased by 9.3% in Q1 2026
Total advertising investment is set to reach £50.5bn in 2026.
UK TV Ad Market Set for Growth This Year After Flat First Quarter
UK ad spend rose to £11.7 billion in Q1 2026, according to the latest Expenditure Report from the Advertising Association and WARC, prompting an upward revision in the ad market forecast for 2026 and 2027. Based on a survey of media owners and the industry bodies that represent them, the research found that advertisers' investment in Read More
Digest: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance
In today’s Digest, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers’ first choice, [...] The post Digest: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance appeared first on ExchangeWire.com.
Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope
Bold Call: Google's AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.
Time has started serving ads to AI bots
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
Leveling Up With Show-Level Data; Step Outside The Box
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, they don’t. The strategy involves connecting anonymized content IDs to reporting that shows up in conversion logs. In practice, a […] The post Leveling Up With Show-Level Data; Step Outside The Box appeared first on AdExchanger.
X and WFA ‘reset’ relationship after lawsuit dismissed
The WFA will not form or restart GARM or a similar initiative.
Policing hybrid working: how far are in-office days being enforced?
According to Campaign School Reports data, both the in-office number of days required by agencies and staff attendance rates are increasing, but questions remain over whether this is sustainable or even advisable.
Streaming Platforms Are Looking For Their Wordle
Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.
Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree
The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad […]
Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI
Meta would have had a great quarter. That is, if it weren’t for the layoffs, the lawsuits and the galactic-level AI operating costs. The company’s Q2 earnings call on Tuesday evening started off strong as CFO Susan Li announced quarterly revenue totaling $60.4 billion, up 28% from last year. Ad revenue across Meta’s family of […] The post Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI appeared first on AdExchanger.
Basis’s Katie McAdams: AI’s Data Obsession Risks Emphasis on Short-Term Performance Versus Long-Term Growth
CANNES, France — Artificial intelligence’s appetite for data creates a natural gravitational pull toward performance marketing metrics, but brands that follow that pull risk sacrificing the long-game brand building that creates lasting competitive advantage. “AI loves mass amounts of data, loves to crunch that data, come back with suggestions and recommendations. For that reason, it’s […]
CTV’s Fragmentation Problem Demands Industry Consistency: IAS’ Mathewson
CANNES, France — Connected TV was supposed to be the promised land for advertisers – the precision of digital married to the reach of television. Instead, it delivered a sprawling patchwork of publishers, apps, and devices, each speaking a slightly different measurement dialect. The fragmentation plaguing CTV transparency is “a major challenge for our industry,” […]
Meta Takes $2.4 Billion Charge for Legal Proceedings in Q2, Revenue Booms 28% to Over $60 Billion
Meta continues to post soaring revenue, but the Mark Zuckerberg-led company took a big hit in the second quarter of 2026 related to legal proceedings and layoffs. The company, the parent of Facebook and Instagram, said it took $2.4 billion in charges “related to legal proceedings” in Q2; it didn’t immediately respond to an inquiry […]
Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work via @sejournal, @AirOpsHQ
Five articles explain why AI citations fluctuate, where they come from, what makes them persist, and how to audit content for stronger AI visibility. The post Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work appeared first on Search Engine Journal.