News

Depop makes it rain money and Folgers reinvents its classic jingle.

“In a season of incredible performances, the breakout star has to be Jake from State Farm,” an announcer says in a new State Farm spot.

Discover why the future of marketing data isn’t just about more data but the systems that work together to drive insights that matter.

Nearly 80% of advertisers say AI is transforming the industry—but most don’t know how.

Talent management firm Night Media represents social media celebrities such as Twitch streamer Kai Cenat.

How to position yourself as a transformation partner, not a marketing operator.

Cooper’s exit comes as CBS News continues to evolve under its new editor-in-chief, Bari Weiss.

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year. The post Google Text Ad Click Share Rises Sharply In Some Verticals appeared first on Search Engine Journal.

OpenAI’s pilot program for ChatGPT ads entices brands with promises of an advantage in the future of AI and agentic commerce.

Culture, community, and the business mechanics behind Brandlanta.

Plus, how Marzetti approaches discovery in a digitally influenced world.

Plus, what Lenovo wants customers to understand about the next era of AI.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search and monetization. The post Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why appeared first on Search Engine Journal.

An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats. The post The Science Of How AI Pays Attention appeared first on Search Engine Journal.

M&C Saatchi Group UK made the campaign.

FCB London won the Kimberly-Clark business in 2019.

The claw machine will be on display at Moco Museum London.

In this week's Week in Charts, Roku's DSP strategy, AI's impact on UK agency headcount, and AppLovin's stock price decline. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Week AI-Driven Ad Spend to Make Read More

Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed [...] The post Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context  appeared first on ExchangeWire.com.

We meet Yaron Tomchin, CEO at Mobupps, to discuss the omnichannel landscape and how innovation has turned media planning into a far more dynamic process… Mobupps Mobupps is a global frontrunner in mobile advertising and technology solutions. With a legacy spanning over [...] The post “Omnichannel planning has become a living system.”: Yaron Tomchin, CEO, Mobupps appeared first on ExchangeWire.com.