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20,890 articles covering the AdTech ecosystem
European Search Strategy Goes Beyond Google & Bing via @sejournal, @motokohunt
Treat Europe as one Google market, and you'll miss Seznam, Ecosia, Zalando, and a regulatory layer that can close a door overnight. The post European Search Strategy Goes Beyond Google & Bing appeared first on Search Engine Journal.
Johann Ibarra
Ammunition, one of the world’s fastest-growing independent agencies, has named Johann Ibarra Vice President, Client Partnerships, as it continues to expand its automotive and industrial marketing capabilities.
Shein’s US ambitions hindered by FTC investigation, tariffs
The global e-commerce giant disclosed the investigation as it preps for a Hong Kong IPO and also noted it has been bumping prices to tackle tariff costs.
Vans needs a good back-to-school season more than ever
With another quarter of declines at the skate-shoe brand, it was up to The North Face and Timberland to help owner VF Corp. beat Q1 expectations.
Bark names CFO
Anya Hamill comes with more than 20 years of financial leadership experience across public and private CPG companies.
Back-to-school shoppers will prioritize essentials over apparel
Clothing buys will be spread out over the school year, while sporting goods are increasingly considered essential, according to two reports.
Google Ads Bidding Strategies: Where To Spend Your Time In 2026 via @sejournal, @LisaRocksSEM
Lead-gen and ecommerce managers: two Google Ads bidding changes landed this summer. Here's what shifts, what doesn't, and which campaigns to audit first. The post Google Ads Bidding Strategies: Where To Spend Your Time In 2026 appeared first on Search Engine Journal.
Prostate Cancer UK unites football fans against a shared rival in last work by Elvis
The Prostate United fundraising challenge takes place in October.
Ofcom: BVOD becomes fastest growing TV service as live TV declines
Ofcom’s 2026 Media Nations report revealed a 9% increase in BVOD viewing.
Omnicom records 6.1% increase in organic growth in Q2 2026
Core operations recorded $6bn (£4.5bn) in revenue in Q2.
McCann hires Asad Shaykh from Grey London
Shaykh to lead strategy for Mastercard in EMEA and Nestlé globally.
Cinema First appoints Unbound as creative and production agency
The appointment follows a three-way pitch.
Co-op launches four-part ‘Pop to Co-op’ microdrama
The miniseries stars comedian Jake Bhardwaj.
How The Odyssey lays the foundations for a new era in brand building
Rather than telling myriad, disparate tales, brands need to create cohesive, epic worlds consumers can inhabit. Christopher Nolan’s The Odyssey offers up some valuable lessons.
Ocean Bottle highlights plastic pollution with Liberty London installation
The activation was created by scenographic design studio 1009.
Coca-Cola homes in on families behind UK local hospitality businesses
The campaign was created by MHP Group.
Pinterest marks London office opening alongside Sadiq Khan and Jamie Oliver
Platform’s new UK HQ is designed to reflect London’s boroughs.
UK competition watchdog launches inquiry into Sky/ITV deal
The Competition and Markets Authority has opened an inquiry into Sky’s £1.6bn bid to buy ITV’s Media and Entertainment division.
Taskrabbit pub is the Allen key to a free pint
The experience was created by Insiders and Onepointfive.
Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Past
A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.
Elon Musk’s X and WFA End Multiyear Legal Spat
X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
Week of July 20 Evening News Ratings: CBS Evening News Gets Gains
ABC News and NBC News maintain strong leads.
Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2
Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG. Total revenue in Q2 was $6.6 billion, roughly flat compared to Omnicom and IPG’s combined revenue […] The post Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2 appeared first on AdExchanger.
If loyalty programs are so important, why doesn’t Trader Joe’s have one?
The brand has the highest loyalty among U.S. grocers because loyalty is a strategy, not just a program, experts say.