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Mother New York’s campaign focuses on commitment, community and the idea of NYC as a lifetime address.

Folgers remixes its classic jingle with decades of hit songs about waking up.

LinkedIn leans into humor to tell a unified story about its products and brand.

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. The post How to use CRM data to target the right B2B audiences appeared first on MarTech.

Ring's 'terrifying' Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond 'Don't do that.' The post How to wreck your brand in 30 seconds appeared first on MarTech.

Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment. The post The path to purchase just got dramatically shorter appeared first on MarTech.

How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,” […] The post Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers appeared first on AdExchanger.

Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that AdExchanger and Cynopsis identified as top leaders influencing the video advertising landscape. As the line between […] The post TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026 appeared first on AdExchanger.

Publicis Groupe shops make up the rest of the top five.

Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.

Automattic's James LePage describes emerging WooCommerce capabilities that will enable Sidekick-type AI extensions The post WooCommerce May Gain Sidekick-Type AI Through Extensions appeared first on Search Engine Journal.

Team culture and being “obsessed with new” are pivotal, rapid change is the norm, and it’s goodbye to the all-knowing boss.

Supermarket celebrates year of the fire horse with Reach partnership.

Why future advantage belongs to systems with a soul.

Appointment follows shortlist of three in late 2025.

Emerald Fennell isn’t aiming for literary fidelity; rather, the film serves as an incredible example of the art of disruptive adaptation.

Retailers are eager to adopt AI shopping standards so that they can start selling in these new environments with all their products and services accurately represented.

Answers to common questions brands may have about America250.

Get practical guidance on AI in marketing at Ad Age’s March 26 Editors Roundtable. Learn what’s working across creative, productivity and measurement, with peer insights.

Months after a messy split with his former business partners, Michael Kassan is doing big business at 3CV—from the boardroom to the beach.

Inquiry into the £500m takeover launched following intervention by the secretary of state for culture, media and sport.

He will join the shop in mid April.

In today’s Digest, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads. The post Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter  appeared first on ExchangeWire.com.