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The guidance, which supports ISBA’s Media Services Framework, has been welcomed by IPA.

"Creative" as a noun is slapped on to any and all advertising, regardless of merit. Adland has lost touch with its use as an adjective, one that distinguished between the run-of-the-mill and the creatively inspired.

TBWA\Manchester is the incumbent.

FCB London originally held the account.

Apple has announced it is introducing new video podcast capabilities to its Apple Podcasts platform, embracing the convergence of audio and video through new tools which will streamline the video experience on the app, while also adding new video advertising capabilities. While podcasters have already been able to upload video versions of their content to Read More

In today’s Digest, we cover Starmer targeting youth social media access, Ireland’s DPC probing X over Grok imagery, and Ad Net Zero’s young leaders making new recommendations. We also look at Warner Bros giving Paramount a final bid deadline The post Digest: Starmer Targets Youth Social Media Access; Warner Bros Gives Paramount Final Bid Deadline appeared first on ExchangeWire.com.

Shirley Marschall is back - this week she's looking at why CTV reminds her of a joke about a cow... Here’s a story about Kuh Elsa: A butler informs his employer, the Count, that one of his cows has died. The [...] The post Is CTV Really Advertising’s Premium Pasture? appeared first on ExchangeWire.com.

Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation - doubling down on quality, relevance, transparency, and targeting sophistication - [...] The post Limelight Inc.’s Annual Report Charts Ad Networks’ Move from Aggregation to Curation appeared first on ExchangeWire.com.

Matt Sutton, senior VP and head of marketing at Columbia Sportswear, joins the Marketer's Brief podcast.

The independent agency Acadia is returning media rebates to clients, shining a light on one of the industry's worst-kept secrets.

DEI's quiet phase: Why courage still matters

Unbranded campaigns use curiosity and emotional equity to drive deeper participation and brand engagement while maintaining core identity.

The baby registry site tapped Koddi to power ads.

The basketball legend’s personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone call.

AI models default to familiar brands. What makes them mention your company instead of a bigger or more established competitor? The post 5 Ways Emerging Businesses Can Show up in ChatGPT, Gemini & Perplexity appeared first on Search Engine Journal.

While Sky's proposed £1.6 billion takeover of ITV's media and entertainment business reportedly hits some bumps in the road, the overall M&A landscape for media and marketing in the UK looks smoother this year than in 2025. According to Moore Kingston Smith (MKS), a multi-disciplinary advisory, tax and audit firm that tracks deals in the Read More

Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance. Audion AI addresses key challenges facing audio advertising: the highly fragmented environment in which [...] The post Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising appeared first on ExchangeWire.com.

Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.

This week's Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.

And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.

Dick's Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends.

Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem. Their unrivaled scale and AI-powered technology make them safe bets for marketing and user acquisition. But as these leaders push further into automation, they’ve reduced the manual […] The post Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes appeared first on AdExchanger.

Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential.  But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization […] The post How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns appeared first on AdExchanger.

Perplexity AI announced the launch of its new advertising platform that allows publishers to monetize content through AI-generated answers. The platform introduces sponsored follow-up questions and contextual ads within AI responses, marking a significant shift in how AI search engines approach advertising.