News
16,457 articles covering the AdTech ecosystem
Oasis Discovery Launches Newly Branded Website, Services, Technologies and Educational Content
The rebrand reflects Oasis’s commitment to human-driven, AI-powered IaaS built for law firms, corporations, government agencies, and service providers. Oasis Discovery, an agile Infrastructure as a Service provider that develops, resells and integrates advanced IaaS software to empower law firms, corporations, government agencies and service providers, announces the launch of the company’s newly branded website created to […]
Google’s AI Overviews Didn’t Hurt Search Performance, New Incrementality Data Reveals
Measured’s analysis of 139 brands found incremental revenue and orders rose through the AI Overviews rollout Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, released new research showing that incremental revenue and orders for brands grew after Google rolled out its AI Overviews feature broadly in September 2025. The analysis, based on 139 […]
Attentive Launches Brand Voice 2.0 to Give Marketers More Control Over How AI Reflects Their Brand
New capabilities help marketers shape how AI-generated content is created, enabling more consistent, recognizable messages that stay true to their brand. As AI-generated marketing becomes more common, marketers face a new challenge: scaling content without losing the distinctive voice that makes their brand recognizable. Attentive®, the omnichannel marketing platform redefining how brands and people connect, […]
Level Access Now Available in the Microsoft Marketplace
Microsoft customers worldwide can now discover and deploy Level Access through Microsoft Marketplace, accessing trusted solutions that accelerate innovation and business transformation with unified integration across Microsoft products Level Access announced the availability of the Level Access Platform in the Microsoft Marketplace, the unified online destination for customers to buy trusted cloud solutions, AI apps, […]
Zenity Labs Reveals How Attackers are Weaponizing Enterprise AI Infrastructure
New research exposes how threat actors are hijacking AI infrastructure to run their operations New research from Zenity Labs found attackers exploiting critical LiteLLM vulnerabilities and hijacking AI infrastructure to conduct attacks against third parties and power their own operations. The findings offer visibility into how attackers are exploiting AI infrastructure, revealing tools, techniques and procedures […]
Danish Esports Company Blast Opens NYC Headquarters, Plots Live Entertainment Biz Expansion Following Record $133 Million in Revenue (EXCLUSIVE)
On the heels of a record $133 million in revenue last year, global esports company Blast has opened a new headquarters in New York City and announced plans to further expand “beyond traditional esports into broader opportunities across gaming, creators, sports, live experiences and digital-first fandom.” Since its founding in Denmark in 2016, Blast has […]
Ulta’s CMO on blending brand building and omnichannel marketing
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
A cure for Cannes Lions FOMO: What marketers might have missed
From OpenAI laying out its ads plan to Expedia’s creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival.
Patriotism is no longer a campaign — it’s a branding strategy
Consumers define patriotic brands through a wider lens than marketers, writes Robert Passikoff, founder and president of Brand Keys.
61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Who should own AI search visibility across all our locations? Should I add more AI tools to manage local listings and reviews, or is that making it worse? When 99% of senior marketers say they want an AI orchestration layer, the question is who leads it. The ideal multi-location marketing world is one where agentic AI fixes duplicate listings, responds to customer reviews, analyzes sentiment, and spots optimization opportunities before the marketer can say “GBP.” However, what multi-location brand CMOs actually have, in today’s […] The post 61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix appeared first on Search Engine Journal.
How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs) via @sejournal, @suganthan
ChatGPT’s source behavior shows why crawlable facts, third-party validation, and query-level search triggers matter more than generic GEO tactics. The post How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs) appeared first on Search Engine Journal.
Lucky Generals, Neverland, Leo, Wonderhood and Ace of Hearts join Diversity Standards Collective model
Move comes as figures show the share of Cannes Lions sessions focused on DEI dropped this year.
ITV’s rugby picture-in-picture ads to return in Autumn Nations and 2027 Six Nations
Format proved controversial with some fans when launched during this year's Six Nations.
Cannes Lions official scoring system: Adam & Eve\TBWA tops UK entrants
Cannes Lions' system differs from Campaign's methodology.
Cannes Lions names Carat as Media Network of the Year
The network helped deliver three gold Lions, one silver Lion and two bronze Lions.
Heathrow assigns eight-year OOH contract
New contract effective from 1 January 2027.
Life after agency leadership
Supporting people leaving long-term roles is a true career highlight.
How brands hijacked Fifa's logo ban to earn attention and share of voice
Fifa’s World Cup branding rules have spurred non-sponsor brands like Levi's to get creative and turn mandated logo cover-ups into viral marketing wins.
Tesco dishes out free strawberries and cream for Wimbledon
The experience was created by Tesco’s in-house consumer PR team with support from brand experience agency N2O.
Caffè Nero celebrates Wimbledon with matcha activation
Visitors will have the chance to try two new limited-edition summer specials.
June Tech Update: Meta, Amazon, X, WPP, Dept, Dentsu and more
OpenAI began trialling ads in the UK while Snap unveiled its computer glasses called Specs.
Unilever CMO: Marketing has become 'efficient in creating things people ignore'
‘[Creators] are the people who decide whether your brand will be alive beyond your four walls,” said Leandro Barreto.
Week in Charts: AI Use Grows in Cannes Lions Entries, WPP Media Comes Out Top in Global Billings, and US Ad Tolerance is on the Rise
In this week's Week in Charts, AI use grows in Cannes Lions entries, WPP Media comes out top in global billings, and US ad tolerance is on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
Amazon drops Prime deliveries into ‘The Boys’ and ‘Reacher’ worlds in new ads
The campaign marks the first collaboration between Amazon’s brand marketing team and Amazon Studios.