News

Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance Audio’ Tool

Audion, an AI-powered advertising platform specialising in digital audio, announces USD$15m (£11m) in Series B funding. This will enable it to build on its UK and European growth with a launch in the United States; it will also accelerate the [...] The post Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance Audio’ Tool appeared first on ExchangeWire.com.

Columbia Sportswear - Sauna Product Test - 55s

Columbia Sportswear - Balloon Product Test - 55s

Columbia Sportswear stages extreme tests to showcase its summer gear

The “Engineered for Whatever” platform continues with two spots featuring extreme heat and rainfall.

Parker Bohlen

Parker Bohlen has joined Criteo as SVP, Managing Director Performance Media, Americas.

Week of April 13 Cable News Ratings: Cable News Networks See Drops

A slower news week resulted in all cable networks seeing week-to-week decreases.

Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region

Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America

Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending

Marketing does not advance through opinion. It advances through building knowledge.

Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In

TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.

What marketers need to know from Google Cloud Next ’26

The biggest takeaway is Google's strategy for embedding its Gemini AI models into tools marketers already use. The post What marketers need to know from Google Cloud Next ’26 appeared first on MarTech.

Confident marketing starts with better data

Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, usable foundation. The post Confident marketing starts with better data appeared first on MarTech.

Why contextual collaboration is replacing personalization

Prebuilt campaigns are losing ground to continuous decisioning. Marketing teams need systems that respond as context evolves. The post Why contextual collaboration is replacing personalization appeared first on MarTech.

Advertisers are flying blind on ChatGPT ads — Adthena wants to change that

Adthena has launched ChatGPT AdBridge -- a tool which aims to turn clients' existing Google Ads accounts into ready-to-run ChatGPT campaigns.

Pinterest debuts audience extension offering on CTV

Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.

Predictive Analysis And Performance Go Hand In Hand

Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads. The post Predictive Analysis And Performance Go Hand In Hand appeared first on AdExchanger.

Pinterest Is Ready For Its CTV Debut

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready For Its CTV Debut appeared first on AdExchanger.

Simply Contact Launches AI Call Simulation Onboarding Program for Multilingual Contact Center Agents

The program cuts new agent onboarding time by 30% and doubles first-contact resolution readiness, arriving as global contact centers face a projected AI rehiring wave Simply Contact, a multilingual customer support provider managing more than 10 million customer interactions annually, recently launched an AI-powered call simulation training program designed to prepare contact center agents for complex, high-stakes […]

Marketing Architects Adds Reach Index Optimization for Smarter TV Buying

TV agency Marketing Architects announces a new media-buying capability that automatically directs media dollars toward TV placements with the highest concentration of a brand’s target audience. TV advertising agency Marketing Architects announces Reach Index Optimization (RIO), a new capability built directly into Annika®, its proprietary media-buying AI. “TV works because it reaches people at scale. This is about […]

Keeper Security Introduces Verify Mode and New Browser Controls to Prevent Phishing and Credential Misuse

New feature validates credential use at the point of entry, helping enterprises stop phishing attacks before credentials are exposed Keeper Security, the leading zero-trust and zero-knowledge identity security and Privileged Access Management (PAM) platform, announces the release of Verify Mode, a new anti-phishing capability in version 17.8 of its browser extension. Verify Mode provides real-time […]

Spotify Muscles Into Fitness Category, Inks Deal With Peloton for 1,400-Plus Workout Videos

Years before Spotify even launched, music was a core part of many people’s fitness routines. Now Spotify is expanding into the fitness category with an array of videos and guided workouts, available in the app alongside music, podcasts and audiobooks. Spotify’s new guided workout experiences will include more than 1,400 on-demand workout classes from Peloton […]

How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

Celsius unites sports, music and culture ahead of soccer-centric summer

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”

The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic

AI visibility now depends on crawl access, server-rendered content, semantic HTML, and machine-readable structure beyond Googlebot. The post The Technical SEO Audit Needs A New Layer appeared first on Search Engine Journal.

Tesco campaign marks free fruit and veg initiative with generous giant

BBH London created the campaign.