News

Brands May Be Bankrolling the AI Misinformation Spreading About Them

The ad industry’s next battleground involves automated media buying tools that can make AI misinformation about a brand worse

NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners

This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through more relevant storytelling. The winning work also highlights the rise of interactive experiences that move beyond traditional campaigns, creating opportunities […]

Meijer prepares to open another smaller-format location

The chain’s latest Meijer Grocery supermarket, set to debut in August in Livonia, Michigan, will be the fifth location under the banner.

HelloFresh boosts chilled fulfillment capacity via robotics deployment

The meal kit company can now fulfill a greater variety of SKUs after deploying Locus Origin robots at its Phoenix facility.

Consumer sentiment rises from record low on prospect of lower inflation

“Inflation likely peaked in May as the worst of the war in Iran energy shock hit consumers,” Navy Federal Credit Union Chief Economist Heather Long said.

Adult women are driving toy industry growth

Meanwhile, social media is influencing the segment, fueled by ASMR content and unboxing videos.

What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses speaks to the evolution of streaming TV advertising.

Amazon, J.C. Penney dangle gas-related deals ahead of July 4

At the e-commerce giant, the savings are only for Prime members, while at the department store customers can trade a gas receipt for $10 off.

Primark nears 50 US stores with latest openings

Two locations, in Houston and Indianapolis, will expand the Irish retailer’s U.S. footprint to 44 as it pushes deeper into the region.

Big Happy Brings Real-Time Context to 3D DOOH Campaigns

Imagine a billboard that changes based on the weather, local events, or what’s happening in the neighborhood around it. Big Happy says the next generation of 3D DOOH advertising is designed to do exactly that. Which will it be, contextual relevance and visual impact? Brands that want both in the DOOH channel no longer have […] Big Happy Brings Real-Time Context to 3D DOOH Campaigns first appeared on Street Fight.

‘Paris & Pups’ Producer HappyNest Entertainment Expands Slate With New R.L. Stine Series, ‘Louie and Bear’ Adaptation and Space Camp Franchise (EXCLUSIVE)

HappyNest Entertainment, the producer behind Paris Hilton’s “Paris & Pups” YouTube show, is in early development on several new projects, including a series with “Goosebumps” author R.L. Stine, an adaptation of the graphic novel “Louie and Bear,” and a franchise based on a decades-old kids’ STEM program. Best known for “Paris & Pups” (developed in […]

Josh Wakely’s Grace Games Signs With CAA (EXCLUSIVE)

Josh Wakely’s Grace Games has signed with CAA for representation across all areas. The newly launched interactive label from Wakely’s production banner, Grace: A Storytelling Company, is focused on “building premium titles rooted in globally recognized artists and cultural icons.” The New York-based Grace Games is currently in development on an initial slate of several […]

Mobupps is Recognised as a Reddit Gold Certified Sales Partner

Mobupps is proud to announce that it has been awarded Reddit Gold Certified Sales Partner, recognising the company’s expertise in leveraging Reddit’s advertising solutions to deliver impactful results for clients. This achievement highlights Mobupps’ commitment to excellence, innovation, and performance-driven advertising [...] The post Mobupps is Recognised as a Reddit Gold Certified Sales Partner appeared first on ExchangeWire.com.

IBM hires Stagwell as lead creative partner—AI capability and speed won out

The appointment of Stagwell’s Anomaly and Code and Theory comes as IBM expands its enterprise AI offerings.

Macy's Fireworks - 30s

How Lyft and United Airlines Are Building the Case for Mobility as a Media Category

At Cannes Lions, the ride-sharing app and airline pitch transit moments for brands.

Bad data is teaching AI to waste your ad budget

In automated advertising, inaccurate conversion data doesn't just skew reports, it trains bidding algorithms to optimize for the wrong customers. The post Bad data is teaching AI to waste your ad budget appeared first on MarTech.

AI is making creative the new targeting

As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads. The post AI is making creative the new targeting appeared first on MarTech.

Rhode Island becomes first state to mandate staffing ratio for self-checkout

Legislation signed by Gov. Dan McKee and due to take effect in 2027 comes as other states also consider self-checkout restrictions.

IDC MarketScape Names Amperity a Leader in AI-Enabled Customer Data Platforms for B2C Users

Amperity, the AI-powered Customer Data Cloud, announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment (doc #US53952526, June 2026). “Enterprise AI is only as effective as the customer context behind it. As organizations move beyond experimentation and into production, they need data they can trust […]

Pipedrive Launches Native MCP Server, Bringing CRM Workflows Directly Into AI Assistants

Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, announced the launch of its native Model Context Protocol (MCP) server, enabling customers to securely connect Pipedrive with AI assistants such as ChatGPT, Claude and other MCP-compatible tools. Now, Pipedrive users can access, update and act on CRM data directly from their AI assistant using […]

VisionEdge Marketing Launches Customer-Centric Growth Gap Analysis™ to Help Leaders Identify Hidden Growth Constraints

New online analysis helps organizations uncover where customer value, strategy, insights, and execution may be limiting growth and performance for only $95. VisionEdge Marketing today announced the launch of the Customer-Centric Growth Gap Analysis™, an online assessment designed to help business leaders identify where customer-centric growth may be breaking down before it impacts customer retention, […]

FlowForma Launches Access to FlowAssure, an Evidence-First AI Platform for Vendor Risk Assessments

FlowForma, the no-code workflow automation platform trusted by 300,000+ users, announced the launch of access to FlowAssure, an evidence-first AI platform for vendor risk assessments. Following a successful beta programme and a product showcase in late 2025, FlowAssure is now being made available through a free 30-day trial: Designed to automate the heavy lifting of […]

Alli AI launches WordPress plugin to make sites visible to ChatGPT, Perplexity, and Claude.

The plugin from Alli AI, the leading AI Search Visibility Platform brings prerendering to more than 40% of the web that runs on WordPress. Alli AI today launched a WordPress plugin that makes any WordPress site readable by AI search platforms, including ChatGPT, Perplexity, and Claude, without writing code or rebuilding the site. The plugin […]