News

Riskified Study Finds Consumers Aren’t Ready to Hand Over Control as AI Transforms Shopping, with Over Half Afraid of Online Fraud

New Q1 2026 “Agentic Commerce Pulse” survey from Riskified reveals a growing trust gap in agent-driven commerce, as consumers embrace AI across the shopping journey but remain hesitant to hand over control amid concerns over fraud, security, and accountability Riskified , a global leader in ecommerce fraud and risk intelligence, released the Q1 2026 edition […]

UiPath Advances AI-Driven Enterprise Operations with Databricks Partnership

New capabilities connect enterprise data intelligence with agentic automation to accelerate real-time business outcomes UiPath , a leader in agentic business orchestration, announced that it is a validated technology partner of Databricks, the Data and AI company. This partnership introduces tailored integrations designed to bring intelligence, automation, and AI together to power the next generation […]

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystem Magnite, the largest independent sell-side advertising company, announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s […]

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that enables brands of any size to create, buy and measure ads across premium TV, announced the addition of linear television inventory to its platform. Universal Ads now gives brands […]

Monetizr Appoints Veteran Growth Strategist Michelle Suttle as Chief Growth Officer to Accelerate Growth in a New Era of Media

Monetizr announced the appointment of Michelle Suttle as Chief Growth Officer, bringing on a seasoned growth leader as brands look for more effective ways to reach consumers beyond traditional digital channels. “The industry is rethinking how it earns attention,” said Suttle. “Monetizr is forward-thinking. Rather than interrupting consumers, brands become part of the experience, earning […]

RAD Amplify Hires Tom Costello as Director of Sales

RAD Amplify, an AI-powered audience intelligence and creator marketing company, announced the appointment of Tom Costello as Director of Sales. In this role, Costello will lead revenue growth and expand partnerships with brands and agencies. The hire comes as RAD Amplify continues to expand its work with Fortune 1000 brands and agency partners. Costello brings […]

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its AgenticOS platform, as agentic media buying moves from experimentation into a validated behavioral shift in digital advertising. What launched at CES with a single campaign is now running end-to-end autonomous agentic campaigns across […]

Fama Technologies Granted U.S. Patent on Foundational AI-Powered Social Media Screening Technology

The patent, which has a priority date of November 2015, covers Fama’s core method, system, and machine learning architecture used for searching, analyzing, and classifying online activity. Fama Technologies, Inc., the pioneer and market leader in AI-powered online screening, today announced that the United States Patent and Trademark Office (USPTO) has allowed all claims in […]

Oprah Inks Amazon Deal for Her Podcast, Book Club and Original TV Show

Oprah Winfrey, the “Queen of Talk,” is bringing her podcast, book club and old episodes of “The Oprah Winfrey Show” to Amazon under an exclusive multiyear deal. Under the deal with Winfrey’s Harpo Productions, Amazon’s Wondery podcast network will have video and audio distribution and ad-sales rights to “The Oprah Podcast” across all channels. The […]

Viral Comedian Matt Buechele Launching Podcast ‘That Sounds Like a Lot,’ About Culture, Politics and the ‘Increasingly Strange Rhythms of Modern Life’

Matt Buechele’s new podcast “That Sounds Like a Lot” might have music. It might veer into absurdity. But he promises it will always deliver laughs. Buechele’s weekly video podcast, produced by Vox Media and creator studio AND Media, will premiere Friday, May 1, featuring an interview with comedian Zach Zimmerman. Guests on upcoming episodes will […]

The pros and cons of adding AI to first-party experiences

Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

The High CPC Paradox: When Expensive Clicks Are A Sign Of Success

Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better. The post The High CPC Paradox: When Expensive Clicks Are A Sign Of Success appeared first on Search Engine Journal.

Coca-Cola appoints Whalar for first work starring Cole Palmer

Whalar produces first work launching Cole Palmer as brand ambassador

Fridge Raiders ad shows disastrous Polar expedition saved by meat snack

Joint created the campaign, which is its first major one for the brand since being appointed last year.

Pinterest Launches CTV Audiences Following tvScientific Acquisition

First announced in December 2025, Pinterest's acquisition of tvScientific, a CTV performance advertising platform, marked a surprising development in the rise of performance TV, while signalling the social sharing site's most signficant move into the CTV space. Following the completion of the takeover back in February, today Pinterest has announced the launch of its audiences Read More

Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance Audio’ Tool

Audion, an AI-powered advertising platform specialising in digital audio, announces USD$15m (£11m) in Series B funding. This will enable it to build on its UK and European growth with a launch in the United States; it will also accelerate the [...] The post Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance Audio’ Tool appeared first on ExchangeWire.com.

Columbia Sportswear - Sauna Product Test - 55s

Columbia Sportswear - Balloon Product Test - 55s

Columbia Sportswear stages extreme tests to showcase its summer gear

The “Engineered for Whatever” platform continues with two spots featuring extreme heat and rainfall.

Parker Bohlen

Parker Bohlen has joined Criteo as SVP, Managing Director Performance Media, Americas.

Week of April 13 Cable News Ratings: Cable News Networks See Drops

A slower news week resulted in all cable networks seeing week-to-week decreases.

Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region

Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America

Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending

Marketing does not advance through opinion. It advances through building knowledge.