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News

7,478 articles covering the AdTech ecosystem

YouTube enters next phase of deepfake crackdown with likeness detection for celebs and journalists

Tubefilter

As YouTube continues to invest in generative AI, it is also developing the resources creators need to stay ahead of emerging technology. One of the most important tools in that defensive arsenal is a likeness detection solution that officially launched last year, with a group of eligible YouTube Partners serving as guinea pigs. Now, YouTube's likeness detection technology is entering the next phase of its rollout. Public figures like journalists and political candidates will gain access to the tool, which can find and moderate AI deepfakes as they pop up across the platform. Visit Tubefilter for more great stories.

Mar 11, 2026Source

WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing via @sejournal, @martinibuster

Search Engine Journal

Gutenberg 22.7 adds features that lay the groundwork for a role as an AI publishing platform and improve the editing experience. The post WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing appeared first on Search Engine Journal.

Mar 11, 2026Source

The Trade Desk Says It’s Testing AI Campaign Creation With Claude

Adweek

CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.

Mar 11, 2026Source

Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?

Adweek

The streamer has a war chest, rising stock price, and newfound appetite for M&A. Eight experts offer their suggestions.

Mar 11, 2026Source

Target reduces prices on 3K products to draw in busy families

Grocery Dive

The seasonal price drops include a selection of baby products, as the retailer aims to attract a demographic it lost sight of.

Mar 11, 2026Source

Netflix Could Pay as Much as $600 Million for Ben Affleck’s AI Film Start-Up: Report

Variety Digital

Netflix, in one of its biggest-ever acquisitions, reportedly will pay up to $600 million for InterPositive, the AI filmmaking tools start-up founded by Ben Affleck. Affleck and InterPositive’s investors will earn as much as $600 million from the Netflix deal if the company meets “certain performance targets,” Bloomberg reported, citing anonymous sources. The amount that […]

Mar 11, 2026Source

Campaign Inspiring Women Awards 2026: winners revealed

Campaign

Check out all the UK winners from the Campaign Inspiring Women Awards 2026, which took place at Quaglino's, London.

Mar 11, 2026Source

03102026 Purpose Marketing Hits and Misses

Ad Age

03102026 Purpose Marketing Hits and Misses

Mar 11, 2026Source

ARMEDANGELS Detoxdenim campaign

Ad Age

ARMEDANGELS Detoxdenim campaign

Mar 11, 2026Source

Zevia - Lovely Day - 30s

Ad Age
Mar 11, 2026Source

Audacy’s ‘Campus Files’ Podcast Returns For Season 2, Unpacking College Controversies Including Yale’s Naked Freshman Photo Scandal

Variety Digital

Audacy’s original weekly podcast “Campus Files” has returned for a second season — with a brand-new series of investigations into scandals and controversies that have rocked higher education. “Campus Files” Season 2 premiered Wednesday (March 11) everywhere podcasts are available. New episodes will be released weekly on Wednesdays. This season, hosts Margo Gray and Ian […]

Mar 11, 2026Source

Jeremy Gan

Ad Age

Fandom, the world’s largest fan platform, has named Jeremy Gan Vice President of Programmatic Revenue & Partnerships. In this role, he will lead programmatic revenue and commercial strategy across all of the company’s owned and operated channels and platforms including Fandom.com, GameSpot, TV Guide, and Metacritic. Gan is based in New York and reports to Jeremy Steinberg, Chief Revenue Officer at Fandom.

Mar 11, 2026Source

Changes - 1m42s

Ad Age
Mar 11, 2026Source

The Missed Opportunity In Performance TV: Long-Term Brand-Building

AdExchanger

TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts like sales and sign-ups. However, when marketers get too fixated on measuring short-term performance, they miss opportunities to capitalize on TV’s strength as a brand-building […] The post The Missed Opportunity In Performance TV: Long-Term Brand-Building appeared first on AdExchanger.

Mar 11, 2026Source

Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments

Beet.TV

SAN JUAN, Puerto Rico — Research commissioned by Marriott’s RIOTT Media and Kinective Media by United Airlines reveals that 75% of travelers demonstrate increased openness to brand discovery during travel experiences, representing convergence of intent and availability that creates heightened receptivity. “We found that about 75% of travelers are more open to discovery when they’re [...]

Mar 11, 2026Source

Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’

Beet.TV

Industry leaders risk falling into the trap of leveraging artificial intelligence to automate existing complexity rather than using it to simplify and extract clearer signals from increasingly noisy media landscapes. “One thing I’m hoping is that we don’t fall in the trap of leveraging AI in a way to automate the complexity,” Nicolas Bidon, CEO [...]

Mar 11, 2026Source

Rebecca Minkoff footwear comes to QVC

Retail Dive

Additionally, the fashion designer’s RM Studio x Rebecca Minkoff spring ready-to-wear collection is available exclusively at QVC.

Mar 11, 2026Source

Snapchat Is Honoring DJ Khaled With a ‘Lifetime Achievement Award’ at Its First-Ever Snappy Awards

Variety Digital

The latest craze among creator platforms? Inventing their own awards shows to honor the most popular and creative people cranking out content on their apps. Snapchat on Wednesday announced the nominees for the first-ever Snappy Awards Show. The nominees across 21 categories “embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, […]

Mar 11, 2026Source

How Celsius is building brands — not just beverages — as growth surges

Marketing Dive

Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar.

Mar 11, 2026Source

WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address via @sejournal, @martinibuster

Search Engine Journal

WordPress issues second security release 6.9.4 to address vulnerabilities that version 6.9.2 apparently failed to patch. The post WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address appeared first on Search Engine Journal.

Mar 11, 2026Source

Omnicom hoovers up Dyson's $500m global media account

Campaign

WPP, Publicis and Omnicom battled for the business in the final round.

Mar 11, 2026Source

Lowe's Anthem - 1m

Ad Age
Mar 11, 2026Source

3 Game-Changing Suntory Campaigns From François Bazini

Adweek

The marketer reflects on taking Schweppes to space and bringing Ribena home.

Mar 11, 2026Source

Week of March 2 Morning News Ratings: Today Only Show to Grow in Total Viewers

Adweek

Today extends its lead.

Mar 11, 2026Source
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