News
16,457 articles covering the AdTech ecosystem
The Economist’s launches new audio and video tier targeting younger subscribers
The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.
OpenAI looks beyond a single ad format with image, video and conversational ads in the works
OpenAI is hiring San Francisco-based software engineers to build text, image video, native, conversational and interactive ads.
How beauty brands are popping up around World Cup festivities
Beauty and skin care in particular have taken a bigger spotlight this year, exemplifying just how closely beauty and sports have become intertwined.
How Time and others are rebuilding parts of the web for AI agents
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week's Future of TV Briefing looks back at the most significant developments -- or non-developments-- in the TV, streaming and digital video industry during the first half of 2026.
Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube
While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.
Disowned And Unoperated Media; Looting Plunder From Pro Sports
Get Off My Property! Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and video streaming platforms. Sometimes there’s a consumer angle (i.e., Amazon Prime Video or Walmart’s packaging of Paramount+ with ads in its annual membership). But, generally, retailers […] The post Disowned And Unoperated Media; Looting Plunder From Pro Sports appeared first on AdExchanger.
LISTEN: CNBC Chief KC Sullivan on Transforming its Linear TV Business in a Digital World After the Versant Spinoff: ‘We’re Very Much on Offense’
On today’s episode of “Daily Variety” podcast, CNBC president KC Sullivan discusses the channel’s evolution following the Versant Media spinoff. The preeminent financial news network is transforming from a business rooted in linear cable to multiplatform digital. “We’re very much on offense,” Sullivan told Variety during last week’s Cannes Lions festival. Sullivan, who has logged […]
Xbox Pulls Out of ‘Project Fantasy’ Video Game From IO Interactive; Hideo Kojima’s ‘OD’ Still in the Works
Microsoft Corp.’s Xbox division has backed out of a deal with IO Interactive to fund and publish a new game, as the company re-evaluates investment decisions. IO Interactive, the maker of “Hitman” and popular new release “007 First Light,” plans to continue to develop the game, which has the code name “Project Fantasy.” However, the […]
Netflix’s Horror Game ‘Unhinged’ Is Funny, Scary and Points to a Future Without Second Screens
SPOILER ALERT: This post contains mild spoilers from the video game “Unhinged,” which is now available to play on Netflix. When it comes to horror movies, I am a wimp. A coward, a chicken, a scaredy-cat. It’s my favorite genre, but without fail, you can find me jumping and whimpering, even at buttoned-up film festivals and […]
Wonderhood Studios buys creative arm of Elvis Communications from Next 15
The merged shop will have 130 employees while Next 15 retains Elvis’ customer experience division.
Watch the newest commercials from Hers, Burger King, Meta and more
Kylie Jenner helps Meta hype Meta Glasses by Kylie.
Beyond the Stage: How the BET Awards Became a Blueprint for Cultural Brand Building
Louis Carr on how cultural influence and intentional mentorship are redefining the future of growth and leadership.
EXCLUSIVE: Omnicom to Win Adidas’ $512M Global Media Account
Omnicom Media Group is set to secure Adidas’ $512 million global media account.
MLB Hopes to Walk Off With More Fans Using Content Creators
The ADWEEK House discussion looks at how baseball is evolving for a new generation of fans.
ChatGPT Users Are Now Mostly Non-English via @sejournal, @MattGSouthern
OpenAI data show that active ChatGPT users on consumer plans now mostly use non-English languages, with growth fastest in Africa and Asia. The post ChatGPT Users Are Now Mostly Non-English appeared first on Search Engine Journal.
How Various News Outlets Will Celebrate America’s 250th Birthday
President Donald Trump will mark the milestone with a speech from the Lincoln Memorial on Saturday night.
Amid AI and M&A, It’s Time for Agencies to Recalibrate
ADWEEK introduces M&A vertical in partnership with Evros Group.
The $1 Trillion Question: Why Are Brands Still Underinvesting in Women’s Sports?
One of the biggest opportunities in marketing remains largely untapped.
Kimberly-Clark’s Patricia Corsi Set to Exit Following Kenvue Acquisition
Carlos De Jesus will become Kimberly-Clark's chief growth officer once the deal closes, as expected later this year.
OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
The ad tech company is switching leaders, ending the current CEO's five-month term in office.
Inside Netflix’s ‘Unhinged’ Horror Game, Made in Secret Collaboration With David Fincher and ‘Weapons’ Director Zach Cregger
SPOILER ALERT: This article contains spoilers for Night School Studio’s new horror game “Unhinged,” now available on Netflix. David Fincher, “Weapons” filmmaker Zach Cregger and Night School Studios founder and studio director Sean Krankel want you to die while playing the new Netflix horror video game, “Unhinged.” “At least once,” according to Krankel. In “Unhinged,” players […]
Google Puts Recipe Links At Top Of AI Mode Responses via @sejournal, @MattGSouthern
Google launched a new update in AI Mode that places recipe site links at the top of responses, with creator names, ratings and ingredient counts. The post Google Puts Recipe Links At Top Of AI Mode Responses appeared first on Search Engine Journal.
Wonderhood Studios buys chunk of Elvis Communications from Next 15
The merged shop will have 130 employees while Next 15 retains Elvis’ customer experience division.