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ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront

ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront

Articleadweek.com

Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.

Last updated Sep 4, 2026 by ATDb automated enrichment

Source
Adweek
Published
Sep 4, 2026
Topic
Adweek
Mentions
2

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