News
16,457 articles covering the AdTech ecosystem
Mobile’s Transparency Problem: Why Legacy DSPs Can’t Deliver Real Performance in 2026
Thomas Bienias, Agency and Brand Partnerships, Kayzen dives into mobile programmatic, and why we're still being asked to trust systems we can't interrogate... The post Mobile’s Transparency Problem: Why Legacy DSPs Can’t Deliver Real Performance in 2026 appeared first on ExchangeWire.com.
5 signs you should say no to the client
Knowing when to push back can protect the work, strengthen client relationships and build better brands over time.
How to make your 2026 Healthcare Marketing Impact Awards entry as strong as your work
A clear, practical guide to strengthening 2026 Healthcare Marketing Impact Awards entries with context, strategy and measurable results judges prioritize.
How Macy’s is modernizing a legacy brand around celebrations and customer moments—including the Fourth of July
Sharon Otterman, CMO of Macy’s, talks about the “Celebrations Start at Macy’s” marketing platform and how the retailer is approaching tentpole moments this year.
Zambezi CEO Jean Freeman on the rise of indies and women-owned agencies
Freeman also discusses creating an agency environment where employees can stay for years.
Career Journeys—How Hinge’s Tamika Young is bringing communications to the CMO role
Hinge’s Tamika Young talks about why she wanted to keep “communications” in her CMO title and what communications professionals bring to marketing roles.
How ChatGPT ads are forcing brands to rethink GEO and paid strategy
Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.
Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimous desire to capitalize on the rapid rise of on-demand streaming, according to Scott Schiller, adjunct professor of the entertainment, media and technology program at the NYU Stern School of Business. The post Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises appeared first on AdExchanger.
Vercel v0 Now Powered by ZoomInfo’s GTM.AI as the GTM Context Layer for AI App Building
The integration connects ZoomInfo’s verified company data, buying signals, and intent into applications built in Vercel v0, through GTM.AI, ZoomInfo’s headless GTM context layer. ZoomInfo , the all-in-one AI GTM platform, has confirmed an integration that lets applications built in Vercel v0 read verified ZoomInfo data through GTM.AI. Vercel v0 turns natural-language prompts into production-ready […]
New Zeta Global Research Signals the Rise of Agentic Commerce
Parents are leading the shift as consumers increasingly trust AI with purchases, household spending, and brand discovery, according to new research from Zeta Global Zeta Global, the AI Marketing Cloud, unveiled new findings from its latest AI shopping behavior research, highlighting that consumers are increasingly willing to authorize AI agents to shop and buy on […]
Flodesk Launches Studio: A New Approach to Creative AI
Studio combines AI generation with full manual control, on a foundation built by professional designers Flodesk, the design-forward email marketing platform used by over 100,000 small businesses and creators, launched Flodesk Studio. The standalone AI design app lets users bring their brands to life through a combination of AI generation and manual editing that’s a […]
Why Subscription Video-on-Demand-Only Models Are Giving Way to Hybrid Monetization
For years, the streaming industry operated on a deceptively simple assumption: if you build a subscription video-on-demand (SVOD) service with enough premium content, consumers will come, stay, and pay every month. This assumption worked for a while as SVOD changed the entertainment business. It gave viewers control, broke the traditional programming schedule, and created a […]
Brand Engagement Network Completes Acquisition of Cataneo
Acquisition expands global AI deployment platform by adding a profitable enterprise software business with recurring revenue. Brand Engagement Network, Inc., an enterprise AI software company, completed its acquisition of Cataneo GmbH (“Cataneo”), a profitable enterprise software provider that generated more than €8.6 million in 2025 revenue and whose platform manages more than €6 billion in […]
Dynamiks Adds the Time Dimension to CRM. Every Action Gets a Value, Every Deal a Trajectory.
Your CRM is a picture of where your pipeline stands. Dynamiks turns it into an understanding of where it is going. Dynamiks today introduced the time dimension for CRM, giving revenue teams a way to move from data to understanding. Time is the one dimension every CRM has always left out. Nothing that matters in […]
Salestrics Unveils Integrated Mail Engine to Deliver the Ultimate All-In-One Workspace for Startups
Every subscription tier now includes the full Salestrics Mail suite, offering early-stage teams a high-velocity alternative to disconnected business stacks. Maryville, Tennessee-based Salestrics, the pioneer of unified revenue operating environments, today announced the global deployment of Salestrics Mail. Seamlessly baked into every level of the platform—including the Free Forever tier—Salestrics Mail provides a pro-grade email […]
Runware launches developer API access for Google DeepMind’s Gemini Omni Flash
Generate and edit video from any input, text, image, video, or audio, through Runware, the lowest-cost API on the market. Commercial use permitted from day one. Gemini Omni Flash, Google DeepMind’s new multimodal video model, is now available through Runware’s API. No waitlist, commercial use from day one, and a single integration that runs it […]
Chrome Auto-Browse Acts On Your Website, Apple’s Siri AI Only Reads It via @sejournal, @slobodanmanic
Website owners: Apple and Google both shipped phone agents this month. Only Google's visits your site to act. Here's what that demands. The post Chrome Auto-Browse Acts On Your Website, Apple’s Siri AI Only Reads It appeared first on Search Engine Journal.
Digest: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees
In today’s Digest, we cover Shopee and Meta teaming up on Instagram affiliates; the UK regulator targeting Apple and Google’s app store payment rules; and TAG demonetising World Cup pirate sites. The post Digest: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees appeared first on ExchangeWire.com.
Creators aren’t just in marketing’s entertainment era. They’re driving it
How creators became the talent behind marketing’s entertainment pivot.
What will NBCU’s conscious uncoupling from Comcast mean for brands?
As other market players continue to consolidate, the media giant is set to spin out its TV business. That could have implications for upfront negotiations and ad formats down the line.
Nectar360 First UK Retail Media Network to Achieve IAB Europe Retail Media Certification
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced that Nectar360, the retail media, loyalty, and insights business of the Sainsbury’s Group, has successfully achieved certification under its Retail Media Certification Programme, following an independent [...] The post Nectar360 First UK Retail Media Network to Achieve IAB Europe Retail Media Certification appeared first on ExchangeWire.com.
AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years
Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving that the data powering supply-side decisions is what it claims to be. Standards exist, enforcement is maturing and the consensus is clear: If automated systems act on your […] The post AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years appeared first on AdExchanger.
AI Agents Struggle To Read B2B Pricing, Report Finds via @sejournal, @MattGSouthern
Siteline tested a Claude agent on top B2B products. When it couldn't find the prices, it often turned to third-party sources instead. The post AI Agents Struggle To Read B2B Pricing, Report Finds appeared first on Search Engine Journal.
Spotify Lures Fans to Reserved With a Promise: No More Extreme Lengths Necessary
Spotify animated the greath lengths that fans go to see their favorite artists.