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20,369 articles covering the AdTech ecosystem
Media Buying Briefing: Back-to-school brand spending on TikTok rises
Advertisers increased investment on TikTok, YouTube and search during summer months – but the back-to-school period is becoming a longer and more general sales period.
Google divestiture is dead — and publishers are fine with that
Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.
Anthropologie is launching Nike as sneaker shoppers increase nearly 30%
The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.
YouTube’s new public viewcounts over-report actual engagement by 40%
YouTube‘s new public viewcounts over-report engagement by 40%, according to new data from Agentio. As you probably know, YouTube last month introduced a significant change to how it counts views on long-form content. Instead of requiring people to watch for a certain length of time before considering them ‘a viewer’ (the amount has never been […] Visit Tubefilter for more great stories.
Podcaster Amanda Hirsch Apologizes for ‘Insensitive, Wrong’ Polymarket Lindsay Clancy Sponsored Content: ‘I Should Have Known Better’
On Sunday, influencer Amanda Hirsch — the creator behind the popular “Not Skinny But Not Fat” podcast, who also hosts Hulu’s “Get Real” podcast — addressed the uproar about having posted partner content with the betting platform Polymarket over the Lindsay Clancy verdict. In a since-deleted post from Friday, after the judge in the case had […]
Mandy Moore on Hilary Duff’s Musical Comeback and Playing an ‘Absolute Bitch’ in Dan Fogelman’s NFL Family Drama ‘The Land’: It’s ‘”Friday Night Lights” and “Succession” All Rolled Into One’
Mandy Moore knows how to travel with her kids. She hands them a tablet for some screen time. Not that the children have carte blanche on what they could watch. Instead, Moore uses ABCmouse, a childhood education app that she says keeps the kiddos occupied while teaching them how to read. It also offers lessons […]
Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse via @sejournal, @MattGSouthern
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting. The post Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse appeared first on Search Engine Journal.
Roblox paid creators $1.5 billion in 2025
Roblox says U.S.-based creators making games and purchasable items on its platform had a GDP impact of $752 million in 2025–a 69% jump from what they generated in 2024. That means in 2025, the Roblox ecosystem supported the equivalent of 7,525 full-time jobs in the States (and “nearly 12,000” globally, the company said). This too […] Visit Tubefilter for more great stories.
GTA RP Week returns to Twitch, with Rockstar promoting “the next evolution of the GTA 5 roleplay community”
Rockstar doesn’t put out games very often. Grand Theft Auto VI is about to debut a full thirteen years after GTA V arrived on scene. Red Dead Redemption 2, meanwhile, followed its predecessor eight years later–a slimmer window, but still a pretty big time gap for fans to fill. (And let’s not get started on […] Visit Tubefilter for more great stories.
TikTok has new ways to comment (that make it feel more like Instagram)
TikTok is trying to turn its comments into an interactive format. The app has unveiled several new ways to talk back to creators, including audio responses, photo carousels, and polls. A Newsroom post runs through the updates to TikTok's comments section. Voice Comments, rolling out next month to users over 18, can be up to 60 seconds long and can be played by anyone. Comment Polls, which are currently available, can have up to five options and run for a set timeframe. And with Photo Carousels and Live Photo Comments, up to nine images can be appended to a post. The former of those features is out now, and the latter -- which adds "a brief burst of motion" to photos -- is arriving in the coming month. Visit Tubefilter for more great stories.
Bottoms up! Google is bringing personalization to alcohol ads on YouTube.
On YouTube, ads for alcoholic beverages are few and far between -- but that's about to change. Starting on October 30, Google will implement a new policy that will enable some amount of personalization on ads for alcohol brands. Alcohol ads are currently permitted on YouTube, but significant restrictions hinder their reach. Personalized targeting is disabled for those spots (for now), users can opt out of being served alcohol ads, and there are no boozy banners permitted on the YouTube homepage. Visit Tubefilter for more great stories.
Have you heard? Another YouTuber on Netflix, Dude Perfect’s CEO shuffle, and a cow gamer.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, Netflix's spending spree on creator content keeps on coming, creators are in conflict with executives, and a bovine is a l33t gamer. Creator commotion Drew Binsky is the latest YouTube star bringing videos to Netflix. Binsky, who has visited every country in the world, is one of YouTube's premier travel vloggers. Starting on September 19, Binsky will bring a selection of videos to Netflix and will post new uploads there on the same date he uploads them to YouTube. I guess those seven-digit payments aren't deterring all creators from accepting Netflix offers. Visit Tubefilter for more great stories.
Watch—How small agencies can prove the business value of creative work
Small Agency Network members HunterBlu, Powers of Reasoning and SwellShark share practical approaches for setting measurement limits, forecasting investment and connecting brand activity to business results.
Watch the newest commercials from Gain, Bud Light, Google Gemini and more
Gain says, “Sniff the difference” in spot with the endline “This is #HowWeHBCYOU.”
Tetris Company Distances Itself From Trump White House’s ‘Build the Wall’ Game, Says ‘We Take Copyright Very Seriously’
The Tetris Company wants to be clear that it was not involved in the creation of the White House’s “Build the Wall” game — an obvious copy of the famous block-dropping title — in which players must prevent zombie-like foreigners from crossing the “southern border” into the United States. The game company added, “We take […]
Oatly activation will matcha visitors to drinks
A conveyor belt of matcha drinks will be available to visitors at selected times.
Vodafone creates action-film inspired ad to showcase network speeds
Campaign has been made by Leo UK.
Guinness makes every situation 'lovely' with a pint
The OOH campaign was created by AMV BBDO
Pepsi-Publicis coup will change how other brands and agency groups behave
Fallout from shock global account move is likely to play out for years.
Alix Earle Rips Into ‘Toxic’ Alex Cooper in Fiery Statement on Feud: ‘The Way You Approach Business Is Disgusting. You Choose Money Over Morals’
Alix Earle has publicly commented on her feud with “Call Her Daddy” host Alex Cooper for the first time in the season finale of her new TV show “Earle Meets World.” Earle first began working with Cooper in 2023, launching her podcast “Hot Mess” under Cooper’s media network, Unwell. Cooper’s network dropped Earle’s podcast just […]
How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan via @sejournal, @hethr_campbell
Learn which AI visibility metrics matter, how to prioritize your next steps, and the tactics that win more citations in AI answers. The post How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan appeared first on Search Engine Journal.
Häagen-Dazs and Stella Artois can’t get enough of each other in flirty ads
The two brands are into round four of a summer romance playing out on billboards in Toronto.
Week of Aug 24 Cable News Ratings: MS NOW Posts Gains
Fox News led all the news networks.
8 Marketer Moves to Know This Week: Stellantis, KFC, Cleveland Clinic, and More
Marketing leadership hires and exits from the last seven days.