News

Sony’s PlayStation to Stop Releasing Games on Physical Discs

PlayStation will cease production of physical discs for its games beginning with new titles releasing in 2028. The news comes on the heels of Take-Two Interactive’s Rockstar Games revealing that “Grand Theft Auto 6” will not launch with a disc version, but rather the option between a digital copy and a “code in a box” […]

How John Deere steeps its brand story in its American heritage

Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.

How brands can improve chances of showing up in AI search overviews

How a query is worded greatly impacts if a brand will show up in AI search results, with category searches being the most favorable to brands.

Fabrice Canel, Longtime Bing Search Leader, Retires From Microsoft via @sejournal, @MattGSouthern

Fabrice Canel, the Principal Product Manager who led Bing's crawling and indexing team and championed IndexNow, has announced his retirement from Microsoft. The post Fabrice Canel, Longtime Bing Search Leader, Retires From Microsoft appeared first on Search Engine Journal.

Habitual Publisher Traffic Is Collapsing

Examine the decline of traditional publisher traffic as AI gains prominence. What does this mean for the future of content creators? The post Habitual Publisher Traffic Is Collapsing appeared first on Search Engine Journal.

Omnicom lands Adidas $559m global media account

Omnicom beat WPP Media and Publicis to the business following a competitive pitch in April.

Jessica Lovell returns to Omnicom to lead integrated NatWest team

Lovell departed Wonderhood Studios in November last year.

ITV unveils two inaugural sponsors of Nations Championship rugby

The two brands comprise a longstanding supporter of the sport and one new to it.

Anomaly and Code and Theory win IBM's global creative account

The Stagwell agencies will begin work for the tech giant in August.

The Together Coalition ad asks people to share their views on 'who we are'

M&C Saatchi Group UK created the work.

Holy sneakers and space spread: why 'accidental' marketing moments are organic rewards

These moments aren’t accidental. They are organic. And they are available to any brand willing to do the work to earn them.

Belvoir Farm spotlights its obsession with taste

Joint created the work.

Social highlights from Subway, Papa Johns, Itsu, Lenovo, Tesco and more

Itsu recreated an iconic reality TV moment, Tesco took advantage of the UK heatwave and Subway asked the question on everyone’s lips.

Atlantic NY - Riviera Rebate - 1m10s

Mike’s Hot Honey - The Drizzler - 2m24s

Mike’s Hot Honey celebrates its Brooklyn pizzeria roots in ‘The Drizzler’

A new film stars Black Thought as the brand expands its “Drizzle the Mike’s” platform with a community initiative.

Binging With Babish Expands Into Meal Kits, Podcasting, and Hospitality

Andrew Rea is the latest YouTube creator to convert his audience into a diversified consumer business.

What Meta’s broad targeting teaches us about optimization signals

The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. The post What Meta’s broad targeting teaches us about optimization signals appeared first on MarTech.

Practical advice for scaling start-up marketing

Don't take your start-up marketing advice from LinkedIn. We're talking to someone who's been there and done that. The post Practical advice for scaling start-up marketing appeared first on MarTech.

Siteimprove.ai MCP Server Now Integrates into Customer AI Workflows within Lovable, Anthropic Claude, VS Code and Figma to Bring Accessibility into Every Environment Where Digital Experiences Are Created

New MCP Server extends agentic accessibility across the ecosystem, helping customers stop generating inaccessible digital experiences at the source Siteimprove, a leader in agentic content intelligence, announced the next leap in its Agentic Content Intelligence Platform, introducing Siteimprove.ai Model Context Protocol (MCP) Server with connectors to Anthropic Claude, Lovable, VS Code, and Figma. This brings […]

Allstream Energy Partners Expands AI-Optimized Website Development Division to Meet Growing Demand in GEO / AEO Services

Expanded division helps companies improve visibility across AI-powered search platforms including ChatGPT, Gemini, Claude, Perplexity, Grok, & AI Overviews Allstream Energy Partners announced the expansion of its AI-Optimized Website Development Division in response to growing demand for Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-ready websites designed for discoverability across both traditional search engines and emerging […]

WPP Announces Expansion Plans for WPP Enterprise Solutions, Its Global Business Unit for AI-Driven Transformation

WPP Enterprise Solutions established as a leading growth partner for organisations navigating AI-powered digital transformation. WPP announced its expansion plans for WPP Enterprise Solutions. The move further establishes the business as a leading enterprise growth partner for organisations looking to transform how they connect with customers, scale operations and unlock growth in an evolving AI-powered […]

Alvaria Launches Integrated Outbound Compliance Solution for Zoom Contact Center

Alvaria, a leader in compliant customer outreach and engagement, announced the general availability (GA) of its integration with Zoom. This milestone brings enterprise-grade outbound engagement and compliance capabilities to Zoom Contact Center customers through the Alvaria Intelligence Platform (AIP). This release delivers an integrated solution for the design and orchestration of proactive, multi-modal campaigns to […]

Docsie Introduces AI Avatar Presenter That Transforms Enterprise Knowledge into Interactive AI-Led Training

Docsie’s AI Avatar Presenter transforms videos and documentation into interactive AI presenters that train employees and answer questions in real time. Organizations invest thousands of hours creating employee onboarding sessions, compliance training, technical documentation, product demonstrations, and internal knowledge. Yet once that knowledge is recorded, much of it becomes difficult to search, update, and reuse […]