Adtech Signal Compression: Turning Billions of Advertising Events Into Actionable Media Decisions

Digital advertising has evolved into a highly instrumented environment, where almost every interaction can generate a measurable event. An advertising impression can generate information on placement, device, audience, location, time, content environment, engagement and subsequent behaviour. Additional levels of information include clicks, conversions, video completion, attention indicators, identity events, search activity, purchases and website activity. […]

Last updated Sep 7, 2026 by ATDb automated enrichment