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Back-to-school marketing is a mash up of AI tech and value messaging

Back-to-school marketing is a mash up of AI tech and value messaging

Articlemarketingdive.com

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.

Source: Marketing DivePublished: Sep 4, 2026

Last updated Sep 4, 2026 by ATDb automated enrichment