Programmatic Platform

The Programmatic Platform category experienced significant consolidation activity during the period of October 26 to November 2, 2026, with 27 changes recorded. Two major acquisitions dominated the landscape: Freestar achieved acquired status, while Greenbids was acquired by Perion Network on May 13, 2025, with parent company relationships subsequently formalized in the database. These transactions reflect ongoing industry consolidation as larger players seek to expand their programmatic capabilities and market reach. The activity also included routine enrichment updates establishing Perion Network as Greenbids' parent entity, underscoring the continued reshaping of the programmatic ecosystem through M&A activity.