Deals & Moves
627 deals & moves in the AdTech ecosystem
Zeta Global partners with agencies
PartnershipOmnicom retires DDB, FCB & MullenLowe; consolidates creative into BBDO/TBWA/McCann
RestructuringFollowing the Interpublic acquisition (closed Nov 2025), Omnicom retired the DDB, FCB and MullenLowe agency brands over H1 2026, consolidating its global creative business into three networks — BBDO, TBWA and McCann — and cutting ~4,000 jobs. DDB and MullenLowe folded into TBWA; FCB (founded 1873) was absorbed by BBDO.
Jan 1, 2026
Google Ad Manager launches AI chatbot for troubleshooting campaigns
LaunchStackAdapt partners with OpenAI
PartnershipCriteo partners with OpenAI
PartnershipAudioGraph
PartnershipHorizon Media
PartnershipRembrand acquires Spaceback
AcquisitionSep 15, 2025
BCN
PartnershipLiveRamp launches Agentic Partner Program
PartnershipYext
PartnershipPixability
PartnershipAdobe acquires Semrush
AcquisitionNov 18, 2025
The Strata Group acquires We Are Collider
AcquisitionJun 18, 2026
BlueConic acquires Blueshift
AcquisitionJun 17, 2026
Google must give notice before significant search ranking changes
RegulatorySinclair invests in IRCODE
investmentBBC shutdown
ShutdownAdobe partners with Disney
PartnershipNVIDIA partners with Everpure
PartnershipParamount Skydance merger with Warner Bros. Discovery
AcquisitionParamount Skydance acquired Warner Bros. Discovery for ~$110.9B enterprise value ($31.00/share cash), agreed Feb 27, 2026. After shareholder approval (Apr 2026), DOJ clearance (Jun 2026) and court approval (Sep 30, 2026), the deal closed on Oct 6, 2026, and the combined company was renamed Skydance (NYSE: SKYD).
Oct 6, 2026
WPP Media
PartnershipWalmart partners with YouTube
PartnershipTaboola partners with generative AI companies
PartnershipJun 16, 2026