MiQ acquires Adsmovil's Latin America business

On March 25, 2026, MiQ signed an agreement to acquire the Latin America business of Adsmovil — covering ~150 employees across 12 LatAm markets. The deal creates what both companies describe as the largest independent programmatic provider in the region. Critical scope distinction: this is a business-unit / asset acquisition, NOT a full-company acquisition. Adsmovil's US business is NOT part of the transaction and continues to operate independently under the leadership of founder Alberto Pardo. No `subsidiary_of` edge is created between Adsmovil and MiQ — only an `acquired` edge with `deal_scope = 'latam_business_unit'` metadata.