Skip to content
Brief

Adsmovil

Mobile Advertising

Adsmovil connects brands with the U.S. Hispanic and Latin American mobile audience through culturally targeted, data-driven mobile advertising solutions. Its MBE certification and deep multicultural expertise make it the premier partner for brands seeking authentic Hispanic consumer engagement.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2010
HQ
Miami, Florida, United States
Connections
2

At a glance

Employees
51-200
1acquisitions

About

#1 Hispanic mobile ad network in the U.S., with strong LatAm presence prior to MiQ acquisition of that segment

Adsmovil is a pioneering mobile advertising company founded in 2010 in Miami, Florida, by Alberto Pardo. Recognized as the leading Hispanic mobile ad network, the company holds MBE (Minority Business Enterprise) certification and has built its reputation on delivering highly targeted mobile advertising solutions to reach U.S. Hispanic and Latin American consumers. Its deep cultural and linguistic expertise, combined with proprietary data and technology, has made it a go-to partner for brands seeking to engage the fast-growing Hispanic demographic in the United States and across Latin America. The company offers a comprehensive suite of mobile advertising products including programmatic display, video, native, and rich media formats, with strong capabilities in audience targeting, data analytics, and cross-screen campaign management. Adsmovil has historically operated across both the U.S. Hispanic market and broader Latin American markets, building relationships with publishers, agencies, and brand advertisers seeking culturally relevant reach at scale. In March 2026, MiQ acquired Adsmovil's Latin American business operations, marking a significant strategic shift. The U.S.-focused business continues to operate independently under founder Alberto Pardo, maintaining its focus on the Hispanic mobile advertising segment. This split reflects the distinct market dynamics of the U.S. Hispanic audience versus the broader LatAm digital advertising ecosystem, and positions the remaining U.S. entity to double down on its core multicultural advertising expertise.

Business model

Marketplace

Target market

Mid-Market

What they offer

  • Programmatic Display Advertising

    Targeted mobile display ads delivered programmatically to Hispanic and LatAm audiences across premium publisher networks

  • Mobile Video Advertising

    In-stream and out-stream video ad formats optimized for mobile devices targeting Hispanic consumers

  • Native Advertising

    Culturally relevant native ad placements that blend seamlessly with publisher content for higher engagement

  • Rich Media Ads

    Interactive and engaging rich media mobile ad units designed for brand awareness and consumer interaction

  • Audience Data & Targeting

    Proprietary Hispanic audience segments and data solutions enabling precise demographic and behavioral targeting

  • Cross-Screen Campaign Management

    Unified campaign management across mobile, tablet, and connected devices for consistent audience reach

Key features

Hispanic and multicultural audience targetingMBE-certified minority-owned businessProgrammatic and direct buying optionsSpanish-language and bilingual ad capabilitiesMobile-first ad formats including video, display, and nativeProprietary Hispanic audience data segmentsLatin American publisher network (pre-MiQ acquisition)Cultural and linguistic ad customization

Use cases

Reaching U.S. Hispanic consumers with culturally relevant mobile advertisingSpanish-language and bilingual brand campaignsDiversity and inclusion advertising initiativesCPG brands targeting Hispanic householdsFinancial services marketing to Hispanic consumersRetail and e-commerce campaigns for Hispanic audiencesPolitical and advocacy advertising to Hispanic voters

Customer segments

Brand advertisers targeting Hispanic consumersMedia agencies with multicultural practicesCPG companiesFinancial services firmsRetail and e-commerce brandsTelecom companiesPolitical campaigns and advocacy groups

Tech & specs

Technology stack

Mobile ad serving technologyProgrammatic DSP/SSP integrationsAudience data management platformReal-time bidding (RTB) infrastructureMobile measurement and analytics

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2010 · Founded
  2. 2026Acquired by MiQ
    Still operating as part of MiQ
Connection details

Explore further

3 views