Companies
3,613 companies in the AdTech ecosystem
Merative
Healthcare Analytics / Health Data
Merative provides healthcare data, analytics, and software solutions including Truven Health Analytics, Phytel, Explorys, and Merge Healthcare. Formed when Francisco Partners acquired IBM's Watson Health business unit in June 2022 and rebranded the standalone company as Merative.
Mercari
E-commerce Marketplace
Mercari is a Japanese e-commerce company operating a popular C2C (consumer-to-consumer) marketplace app. It enables users to easily buy and sell new and used items, focusing on a simple and secure transaction experience. The platform is widely used in Japan and has expanded to international markets, including the US.
Merkle
Data-Driven Performance Marketing & CRM
Merkle is a leading data-driven performance marketing agency that combines technology, data science, and creative strategy to deliver personalized customer experiences at scale.
Messenger
Messaging / Social
Messenger is Meta's messaging app — split off from Facebook in 2014 as a standalone app. One of the world's most-used messaging platforms (~1B+ users) alongside WhatsApp. Supports Messenger ads + business messaging + Click-to-Messenger ads as part of Meta's advertising business.
Meta Ads
Social Media Advertising / Digital Advertising Platform
Meta's advertising platform offering targeted ad solutions across Facebook, Instagram, Messenger, and Audience Network, serving businesses of all sizes globally.
Meta Ads Manager
Ad Management Platform / Self-Serve Advertising
Meta Ads Manager is the primary self-serve campaign management tool for Meta advertisers — for creating, managing, and reporting on ads across Facebook, Instagram, Messenger, and Meta Audience Network. Distinct from Meta Ads (the broader advertising business) — Ads Manager is the specific UI/tool layer.
Meta Advantage
Social Media Advertising / AI-Powered Ad Automation
Meta Advantage is Meta's AI-powered advertising automation suite that helps businesses optimize campaigns across Facebook, Instagram, and the broader Meta ecosystem with minimal manual effort.
Meta AI
AI & Machine Learning for Advertising
Meta AI is Meta's central artificial intelligence research and applied science division, driving the AI capabilities that power advertising, content ranking, and personalization across Facebook, Instagram, and WhatsApp.
Meta Andromeda
Ad Retrieval and Ranking Infrastructure
Meta's personalized ads retrieval engine running on NVIDIA Grace Hopper + MTIA chips. Rolled out late 2024, global October 2025. +6% retrieval recall, +8% ad quality.
Meta Audience Network
Mobile Advertising Network
Meta's mobile advertising network that extends Facebook and Instagram ad campaigns to third-party apps and mobile websites.
Meta Avatars
Digital Identity and Virtual Goods
Meta's avatar creation and customization platform that enables users to create digital representations of themselves across Meta's family of apps and virtual reality experiences.
Meta for Business
Social Media Advertising & Digital Marketing
Meta for Business is the world's largest social advertising platform, enabling businesses of all sizes to reach billions of users across Facebook, Instagram, WhatsApp, and Messenger.
Meta Platforms
Social Media Advertising & Digital Marketing
Meta Platforms, Inc. (formerly Facebook, Inc.) is a multinational technology conglomerate headquartered in Menlo Park, California. The company operates as one of the world's most influential social technology companies, owning and operating a family of products and services including Facebook, Instagram, WhatsApp, and Messenger. With billions of users worldwide, Meta's platforms enable people to connect, share content, and build communities across mobile devices, personal computers, and virtu...
Meta Quest
VR Hardware
Meta Quest is Meta's flagship VR headset product line — including Meta Quest 3 (2023), Meta Quest 3S (2024), and Meta Quest Pro. Renamed from "Oculus" branding to "Meta Quest" 2022. Operates under Reality Labs.
Meta Spark AR
DefunctAugmented Reality Advertising / Social AR
Meta Spark AR was Meta's augmented reality platform that enabled creators and brands to build immersive AR effects for Instagram and Facebook — shut down in January 2025.
Meta Verified for Business
Social Media Marketing / Brand Safety
Subscription product with 4 tiers (Standard $14.99, Plus $44.99, Premium $119.99, Max $349.99). Launched May 2024.
Metabase
Business Intelligence & Analytics
Metabase is an open-source business intelligence and embedded analytics platform that empowers teams to visualize and explore data without technical expertise. The platform features AI-powered natural language querying, connects to 50+ data sources, and serves over 30,000 companies worldwide with both free open-source and enterprise solutions.
Metacritic
Content/Media
Metacritic is a review aggregation website that compiles critic and user reviews for movies, TV shows, music, and video games into weighted average scores.
Metadata.io
B2B Demand Generation / Marketing Automation / AdTech
Metadata.io is an AI-powered demand generation platform that automates B2B paid advertising campaigns across LinkedIn, Facebook, and other channels to maximize pipeline and revenue.
Metaphor
Data Infrastructure & Governance (Not AdTech)
Metaphor is a modern data catalog and data governance platform designed to help organizations discover, understand, and trust their data assets. It provides a collaborative interface for data teams to manage metadata, lineage, and policies across various data sources, enhancing data literacy and compliance.
MetaRouter
Customer Data Infrastructure / Data Management Platform
MetaRouter provides a customer data infrastructure platform that enables businesses to collect, process, and route their first-party customer data in real-time. Their server-side solution helps companies achieve greater data governance, privacy compliance, and enhanced activation for marketing and analytics initiatives.
MetaX
AcquiredBlockchain-based Ad Verification
MetaX was a blockchain-based advertising technology company that developed solutions for digital media transparency and fraud prevention before being acquired by Tremor International in 2019.
Metric Theory
RebrandedDigital Advertising Agency
Metric Theory is a digital advertising agency specializing in paid media management and optimization across search, social, and programmatic channels.
Metricool
Social Media Management & Analytics
Metricool is a social media management and analytics platform that helps brands, agencies, and creators schedule content, analyze performance, and manage ads across multiple channels from a single dashboard.