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Companies

3,613 companies in the AdTech ecosystem

Merative

Merative

Healthcare Analytics / Health Data

Merative provides healthcare data, analytics, and software solutions including Truven Health Analytics, Phytel, Explorys, and Merge Healthcare. Formed when Francisco Partners acquired IBM's Watson Health business unit in June 2022 and rebranded the standalone company as Merative.

Mercari

Mercari

E-commerce Marketplace

Mercari is a Japanese e-commerce company operating a popular C2C (consumer-to-consumer) marketplace app. It enables users to easily buy and sell new and used items, focusing on a simple and secure transaction experience. The platform is widely used in Japan and has expanded to international markets, including the US.

Commerce TechnologyMarketplace TechnologyTokyo
Merkle

Merkle

Data-Driven Performance Marketing & CRM

Merkle is a leading data-driven performance marketing agency that combines technology, data science, and creative strategy to deliver personalized customer experiences at scale.

Attribution & AnalyticsMarketing AgencyColumbia, Maryland
Messenger

Messenger

Messaging / Social

Messenger is Meta's messaging app — split off from Facebook in 2014 as a standalone app. One of the world's most-used messaging platforms (~1B+ users) alongside WhatsApp. Supports Messenger ads + business messaging + Click-to-Messenger ads as part of Meta's advertising business.

Meta Ads

Meta Ads

Social Media Advertising / Digital Advertising Platform

Meta's advertising platform offering targeted ad solutions across Facebook, Instagram, Messenger, and Audience Network, serving businesses of all sizes globally.

Social Media ManagementE-commerce MarketingMenlo Park, California
Meta Ads Manager

Meta Ads Manager

Ad Management Platform / Self-Serve Advertising

Meta Ads Manager is the primary self-serve campaign management tool for Meta advertisers — for creating, managing, and reporting on ads across Facebook, Instagram, Messenger, and Meta Audience Network. Distinct from Meta Ads (the broader advertising business) — Ads Manager is the specific UI/tool layer.

Ad ServerMarketing Platform
Meta Advantage

Meta Advantage

Social Media Advertising / AI-Powered Ad Automation

Meta Advantage is Meta's AI-powered advertising automation suite that helps businesses optimize campaigns across Facebook, Instagram, and the broader Meta ecosystem with minimal manual effort.

Attribution & AnalyticsAI-Powered PlatformMenlo Park, California
Meta AI

Meta AI

AI & Machine Learning for Advertising

Meta AI is Meta's central artificial intelligence research and applied science division, driving the AI capabilities that power advertising, content ranking, and personalization across Facebook, Instagram, and WhatsApp.

AI-Powered PlatformAd Fraud PreventionMenlo Park, California
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Meta Andromeda

Ad Retrieval and Ranking Infrastructure

Meta's personalized ads retrieval engine running on NVIDIA Grace Hopper + MTIA chips. Rolled out late 2024, global October 2025. +6% retrieval recall, +8% ad quality.

Ad ServerMenlo Park, California
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Meta Audience Network

Mobile Advertising Network

Meta's mobile advertising network that extends Facebook and Instagram ad campaigns to third-party apps and mobile websites.

Mobile Ad PlatformAd NetworkMenlo Park, California
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Meta Avatars

Digital Identity and Virtual Goods

Meta's avatar creation and customization platform that enables users to create digital representations of themselves across Meta's family of apps and virtual reality experiences.

Social Media ManagementCustomer EngagementMenlo Park, California
Meta for Business

Meta for Business

Social Media Advertising & Digital Marketing

Meta for Business is the world's largest social advertising platform, enabling businesses of all sizes to reach billions of users across Facebook, Instagram, WhatsApp, and Messenger.

Marketing TechnologyMenlo Park, California
Meta Platforms

Meta Platforms

Social Media Advertising & Digital Marketing

Meta Platforms, Inc. (formerly Facebook, Inc.) is a multinational technology conglomerate headquartered in Menlo Park, California. The company operates as one of the world's most influential social technology companies, owning and operating a family of products and services including Facebook, Instagram, WhatsApp, and Messenger. With billions of users worldwide, Meta's platforms enable people to connect, share content, and build communities across mobile devices, personal computers, and virtu...

Social Media ManagementDemand Side Platform (DSP)Menlo Park, California
Meta Quest

Meta Quest

VR Hardware

Meta Quest is Meta's flagship VR headset product line — including Meta Quest 3 (2023), Meta Quest 3S (2024), and Meta Quest Pro. Renamed from "Oculus" branding to "Meta Quest" 2022. Operates under Reality Labs.

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Meta Spark AR

Defunct

Augmented Reality Advertising / Social AR

Meta Spark AR was Meta's augmented reality platform that enabled creators and brands to build immersive AR effects for Instagram and Facebook — shut down in January 2025.

Creative PlatformMarketing PlatformMenlo Park, California
Meta Verified for Business

Meta Verified for Business

Social Media Marketing / Brand Safety

Subscription product with 4 tiers (Standard $14.99, Plus $44.99, Premium $119.99, Max $349.99). Launched May 2024.

Social Media ManagementMenlo Park, California
Metabase

Metabase

Business Intelligence & Analytics

Metabase is an open-source business intelligence and embedded analytics platform that empowers teams to visualize and explore data without technical expertise. The platform features AI-powered natural language querying, connects to 50+ data sources, and serves over 30,000 companies worldwide with both free open-source and enterprise solutions.

Data & AnalyticsMarketing AnalyticsSan Francisco, California
Metacritic

Metacritic

Content/Media

Metacritic is a review aggregation website that compiles critic and user reviews for movies, TV shows, music, and video games into weighted average scores.

Content DiscoverySan Francisco, California
M

Metadata.io

B2B Demand Generation / Marketing Automation / AdTech

Metadata.io is an AI-powered demand generation platform that automates B2B paid advertising campaigns across LinkedIn, Facebook, and other channels to maximize pipeline and revenue.

Attribution & AnalyticsDemand Side Platform (DSP)San Francisco, California
Metaphor

Metaphor

Data Infrastructure & Governance (Not AdTech)

Metaphor is a modern data catalog and data governance platform designed to help organizations discover, understand, and trust their data assets. It provides a collaborative interface for data teams to manage metadata, lineage, and policies across various data sources, enhancing data literacy and compliance.

Data & Analytics
MetaRouter

MetaRouter

Customer Data Infrastructure / Data Management Platform

MetaRouter provides a customer data infrastructure platform that enables businesses to collect, process, and route their first-party customer data in real-time. Their server-side solution helps companies achieve greater data governance, privacy compliance, and enhanced activation for marketing and analytics initiatives.

Customer Data PlatformPrivacy & Consent ManagementBoston, Massachusetts
MetaX

MetaX

Acquired

Blockchain-based Ad Verification

MetaX was a blockchain-based advertising technology company that developed solutions for digital media transparency and fraud prevention before being acquired by Tremor International in 2019.

Blockchain AdvertisingAd Fraud PreventionLos Angeles, California
M

Metric Theory

Rebranded

Digital Advertising Agency

Metric Theory is a digital advertising agency specializing in paid media management and optimization across search, social, and programmatic channels.

Attribution & AnalyticsMarketing AgencySan Francisco, California
M

Metricool

Social Media Management & Analytics

Metricool is a social media management and analytics platform that helps brands, agencies, and creators schedule content, analyze performance, and manage ads across multiple channels from a single dashboard.

Social Media ManagementMarketing AnalyticsGuadalajara, Castilla-La Mancha