Companies

Bloomberg Media is the global media and advertising arm of Bloomberg LP, offering premium business and financial news audiences to advertisers across digital, TV, radio, and live events.

Bloomreach is a leading commerce experience cloud that helps brands and retailers personalize customer journeys across all touchpoints. It leverages AI-driven insights, customer data, and product discovery to deliver relevant and engaging experiences, driving revenue growth.

Blue Billywig is an online video platform (OVP) that provides a comprehensive suite of tools for managing, publishing, and monetizing video content. It offers solutions for video streaming, content management, live broadcasting, and advanced video advertising. The platform empowers businesses to deliver engaging video experiences and maximize their video revenue across various digital channels.

Blue Yonder is an enterprise supply chain and retail planning platform provider that leverages AI and machine learning for demand forecasting, inventory optimization, and omnichannel fulfillment.

BlueConic is a customer data platform that helps marketers and data teams create personalized experiences across touchpoints and measure the impact.

Bluecore is an AI-powered retail marketing platform that helps brands automate and optimize customer engagement across email, site, and paid media. It unifies customer and product data to deliver highly personalized experiences, driving revenue and profitability for retailers.

Bluedot is a specialized location technology platform that provides enterprise-grade geolocation and proximity detection solutions for mobile customer engagement. The company's core offering centers on highly accurate, battery-efficient location services that enable businesses to create contextual, location-triggered experiences within their mobile applications. Through SDK integration and sophisticated location intelligence tools, Bluedot empowers organizations to detect customer arrivals, c...

China's largest marketing services group and the world's 10th-largest by revenue. Founded July 1, 1996 in Beijing by Zhao Wenquan (Oscar Zhao); listed on Shenzhen Stock Exchange (SZSE: 300058) since 2010. 2024 revenue RMB 60.8B (~$8.3B; +15.55% YoY) with overseas revenue ~80% of the total — the group has repositioned to serve Chinese-brands-going-global. CEO Fei Pan. Once an aggressive Western acquirer (We Are Social, Vision7/Cossette, Fuseproject, Madhouse), BlueFocus divested its international agency portfolio to CDPQ + CVC Capital Partners in May 2021 (now Plus Company; BlueFocus retains a ~35% minority stake) and returned Fuseproject to founder Yves Béhar in 2023; today it concentrates on the Chinese-market core (Madhouse, Domob) plus the proprietary BlueAI multimodal AI marketing platform. Filed for Hong Kong dual listing July 2025. Sources: Wikipedia + Yahoo Finance + Bloomberg + Bamboo Works.

Blueshift is a SmartHub CDP (Customer Data Platform) that provides AI-powered customer engagement and marketing automation solutions. The platform enables brands to unify customer data, predict customer behavior, and deliver personalized omnichannel experiences at scale. Blueshift combines customer data infrastructure with predictive intelligence and cross-channel orchestration to help marketers drive revenue growth through data-driven personalization. The company serves mid-market to enterp...

NYC Salesforce consulting firm acquired by IBM May 2016 (~$200M). Marketing-tech-adjacent: provides Salesforce implementation including Marketing Cloud expertise. Operates under IBM Consulting / IBM iX umbrella; bluewolf.com redirects to ibm.com Salesforce services. Sources: IBM newsroom + multiple trade press confirming the deal.

Bombora is a leading provider of B2B intent data and insights, helping companies better understand and engage their target audiences. Their data-driven solutions empower businesses to make informed decisions and drive growth.

Bonanza is a seller-centric online marketplace platform that positions itself as an accessible alternative to major e-commerce giants for independent sellers, small businesses, and boutique retailers. Founded on a community-driven commerce philosophy, the platform emphasizes simplified listing processes, competitive fee structures, and enhanced storefront customization capabilities that enable sellers to establish distinctive brand identities. The marketplace facilitates transactions across d...

Bonsai is an AI-powered marketing platform designed to help modern businesses streamline content creation and optimize campaign performance through advanced artificial intelligence and machine learning technologies. The platform addresses critical challenges in today's digital marketing landscape, including delivering personalized customer experiences at scale across fragmented channels, managing diverse customer segments, and meeting increasing consumer demands for customization. By automati...

Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.

Booking.com's partner platform that enables accommodation providers to manage their properties, reservations, and distribution on the Booking.com marketplace.

Boomi — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across email, web, and mobile channels.

Borrell Associates is a research and advisory firm specializing in local advertising market intelligence, forecasting, and benchmarking data for media companies and advertisers.

Boston Consulting Group is a global management consulting firm that provides advisory services to companies in the AdTech Platform space, helping them navigate the complex digital advertising landscape.

Botify is an enterprise-grade SaaS platform specializing in AI-powered search engine optimization (SEO) solutions for large-scale websites. The company's platform combines advanced web crawling technology, log file analysis, and machine learning algorithms to help businesses optimize their organic search performance. By providing deep insights into how search engines interact with websites, Botify enables digital marketing teams and SEO professionals to identify technical issues, prioritize o...

An open-source developer tool for building chatbots, messaging apps, and conversational interfaces across multiple platforms.

Botkit Studio was a visual bot-building platform and hosted service built around the open-source Botkit framework, enabling developers and businesses to create conversational chatbots for messaging platforms.