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Companies
Explore technology companies in our intelligence database
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Simpli.fi
Simpli.fi is a programmatic advertising and analytics platform that helps businesses of all sizes effectively reach and engage their target audience across multiple digital channels.
Founded 2010$80M500-1000 employeesTier Ssubsidiary
Apple
Apple is a leading technology company that has a significant presence in the mobile advertising space. They offer a range of advertising solutions and services to help brands and marketers reach their target audiences on Apple devices.
Founded 1976N/A100,000+ employeesTier C
Moat
Moat is a SaaS analytics company that provides advertising intelligence and measurement solutions to businesses. [An Oracle Company]
Founded 2010$68.6M100-500 employeesTier Asubsidiary
Amazon Ads
Amazon Ads is a suite of advertising solutions offered by Amazon, allowing businesses to reach and engage with Amazon's vast customer base across various channels, including Amazon.com, Fire TV, and third-party websites.
Founded 1994N/A10,000+ employeesTier D
IAS
IAS (Integral Ad Science) is a leading global technology company that provides digital media quality solutions, helping advertisers and publishers optimize their digital advertising investments.
Founded 2009$185M1,000-5,000 employeesTier D
Instagram Stories
Instagram Stories is an AdTech Platform that allows businesses and creators to create and share short-form, ephemeral content on the Instagram platform.
Founded 2016$1B1,000-5,000 employeesTier D
Creatopy
Creatopy is a leading visual content creation platform that empowers businesses and individuals to design high-quality visuals for their marketing and advertising needs.
Founded 2014$11.1M100-500 employeesTier S
DoorDash Ads
DoorDash is a leading food delivery platform that connects customers with local and national restaurants, providing a convenient and reliable way to order and receive meals. The company operates in the United States, Canada, and Australia.
Founded 2013$2.5B10,000-50,000 employeesTier A
Revive Adserver
Revive Adserver is a leading player in the AdTech ecosystem, providing an open-source ad server platform that enables publishers, advertisers, and ad networks to manage their digital advertising operations effectively. As a Supply Side Platform (SSP), the company's flagship product offers comprehensive ad management features, including campaign scheduling, advanced targeting options, and detailed reporting tools. Revive Adserver's significance in the market stems from its ability to provide a cost-effective and customizable alternative to commercial ad servers, particularly appealing to small and medium-sized publishers and organizations. The platform's open-source nature has fostered a strong community of developers and users, who contribute to its ongoing development and feature enhancements. Recently, Revive Adserver has continued to evolve, with the company acquiring and rebranding the platform in 2013. This move has allowed the company to maintain its commitment to the open-source community while expanding its product offerings and market reach. Revive Adserver's partnerships and integrations with other AdTech platforms have also strengthened its position as a versatile and reliable ad serving solution within the dynamic AdTech landscape.
Founded 2013$01-10 employeesTier S
Integral Ad Science
Integral Ad Science (IAS) is a leading global digital advertising verification company that provides ad quality, brand safety, and campaign performance solutions to advertisers, publishers, and platforms.
Founded 2009$175M1,000-5,000 employeesTier A
Broadstreet Ads
Broadstreet Ads is a leading player in the AdTech ecosystem, providing a comprehensive ad management platform designed to serve the unique needs of local publishers and B2B organizations. As a specialized advertising technology company, Broadstreet Ads offers a suite of tools that streamline advertising operations, improve campaign performance, and maximize revenue potential for its clients. The company's platform provides advanced targeting capabilities, real-time analytics, and automated campaign optimization features, addressing the challenges faced by local publishers and B2B advertisers in managing multiple advertising campaigns and delivering targeted content to specific geographic areas. Broadstreet Ads has carved out a significant market position as a go-to solution for local and B2B-focused advertising, empowering its clients to effectively navigate the complexities of the digital advertising landscape. Recent developments at Broadstreet Ads include strategic acquisitions and partnerships that have expanded the company's product portfolio and strengthened its market presence. These initiatives have enabled Broadstreet Ads to continuously enhance its offerings and better serve the evolving needs of its growing client base within the AdTech ecosystem.
Founded 2022$50M15-25 employeesTier A
BidX
BidX is a prominent player in the European AdTech ecosystem, offering a sophisticated programmatic advertising platform that specializes in real-time bidding (RTB) and automated media buying solutions. As a leading provider of advertising technology, BidX's role is to enable enterprises and media agencies to optimize their digital advertising campaigns across multiple channels. The company's key products and services include advanced tools for programmatic campaign management, optimization, and analytics. Leveraging artificial intelligence and machine learning, BidX's platform helps advertisers maximize their return on ad spend (ROAS) while maintaining brand safety and compliance with European privacy regulations. This makes BidX a valuable partner for businesses looking to navigate the complex and rapidly evolving programmatic advertising landscape. In terms of market position, BidX has firmly established itself as an innovative and influential player within the European AdTech sector. The company's continued growth and success can be attributed to its commitment to developing cutting-edge technology, as well as its ability to adapt to the changing needs of the industry. Recent developments include strategic partnerships and the introduction of new product features to further enhance the capabilities of its platform.
Founded 2018$50M150 employeesTier Sdefunct
inClick
inClick is a leading player in the AdTech ecosystem, providing a suite of advanced contextual advertising solutions to help advertisers and publishers navigate the evolving digital landscape. As a data and analytics platform, inClick's core technology leverages artificial intelligence and machine learning to analyze webpage content and user behavior, enabling precise ad targeting and placement without relying on personal data or cookies. This privacy-first approach is particularly relevant in the post-cookie era, where advertisers seek effective targeting methods that comply with evolving data protection regulations. inClick's key products and services include contextual targeting, content analysis, and campaign optimization tools, empowering advertisers to reach their target audiences more effectively while respecting user privacy. The company's market position is strengthened by its innovative technology and growing presence in the industry, having established partnerships with major publishers and advertisers. Recent developments include the expansion of its product suite, the integration of new data sources, and strategic collaborations aimed at further enhancing its contextual advertising capabilities and solidifying its role as a trusted partner in the AdTech ecosystem.
Founded 2019$50M35 employeesTier A
Pinterest Inc.
Pinterest is a visual discovery engine that allows users to save, share, and discover ideas through images and videos. The platform enables users to find inspiration for various aspects of their lives, from home decor to fashion and recipes.
Founded 2010$1.5B1,000-5,000 employeesTier S
Bain
Bain & Company is a global management consulting firm, not primarily an AI/ML platform as described. Founded in 1973, Bain is one of the "Big Three" management consulting firms alongside McKinsey and BCG. The firm provides strategic advisory services to executives and boards of major corporations, private equity firms, and other organizations across various industries worldwide. Bain is known for its results-oriented approach and long-term client relationships. While Bain does leverage advanced analytics, AI, and machine learning capabilities in its consulting work, these are tools used to deliver consulting services rather than standalone platform products. The firm has invested heavily in digital capabilities and data science to enhance its traditional consulting offerings. Bain helps clients with strategy development, performance improvement, mergers and acquisitions, customer strategy, digital transformation, and organizational change. The description provided appears to conflate Bain & Company's consulting services with a pure-play technology platform, which does not accurately represent the company's core business model.
Founded 1973private10001+ employeesTier D
Mailerlite
MailerLite is a Lithuania-based email marketing and automation platform founded in 2010 that specializes in providing intuitive, affordable solutions for small businesses, creators, and entrepreneurs. The company has grown from a small startup to serve over 1 million users globally, processing billions of emails monthly. MailerLite distinguishes itself through its user-friendly interface, transparent pricing, and focus on simplicity without sacrificing powerful features. The platform offers a comprehensive suite of email marketing tools including drag-and-drop editors, automation workflows, landing pages, website builder, and advanced segmentation capabilities. MailerLite has maintained profitability while competing against larger, well-funded competitors by focusing on product quality, customer support, and maintaining a lean operational structure. The company operates as a fully remote organization with team members distributed across multiple countries, embodying modern workplace practices while serving a global customer base primarily consisting of small to medium-sized businesses, bloggers, content creators, and digital entrepreneurs.
Founded 2010bootstrapped51-200 employeesTier B
Mangools
Mangools is a Slovakia-based software company that provides an integrated suite of SEO (Search Engine Optimization) tools designed to help businesses, marketers, and SEO professionals improve their online visibility and search engine rankings. Founded in 2014, the company has built a reputation for offering user-friendly, affordable SEO solutions that compete with more established enterprise-level tools. The platform is particularly popular among small to medium-sized businesses, freelancers, and digital marketing agencies who need powerful SEO capabilities without the complexity and high costs associated with enterprise solutions. The Mangools suite consists of five primary tools: KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for website SEO analysis. These tools are designed to work seamlessly together, providing a comprehensive SEO workflow from keyword discovery through performance monitoring. The company has distinguished itself through its intuitive interface design, competitive pricing, and focus on delivering actionable insights rather than overwhelming users with data. Mangools serves customers in over 180 countries and has processed billions of keyword searches and backlink analyses since its inception.
Founded 2014bootstrapped11-50 employeesTier B
Clicky
Clicky is a web analytics platform founded in 2006 that provides real-time website traffic monitoring and analysis tools for businesses, bloggers, and website owners. The company offers an alternative to mainstream analytics platforms with a focus on simplicity, speed, and real-time data visualization. Clicky distinguishes itself through its user-friendly interface and emphasis on actionable insights rather than overwhelming users with excessive data points. The platform tracks individual visitors, page views, actions, and conversions while providing detailed information about visitor behavior, traffic sources, and engagement metrics. Clicky has maintained its position as an independent analytics provider, serving thousands of websites globally with a particular appeal to small and medium-sized businesses, bloggers, and web professionals who value straightforward analytics without the complexity of enterprise-level solutions. The company operates on a subscription-based model with various tiers to accommodate different website sizes and traffic volumes.
Founded 2006bootstrapped1-10 employeesTier B
Mailup
MailUp is an Italian-based email and SMS marketing platform that provides comprehensive digital communication solutions for businesses of all sizes. Founded in 2002 and headquartered in Milan, Italy, the company has established itself as a leading European marketing technology provider, serving over 10,000 customers across multiple countries. MailUp offers a robust suite of tools for creating, sending, and analyzing email campaigns, SMS messages, and transactional communications. In 2014, MailUp went public on the Italian Stock Exchange (AIM Italia), becoming one of the few publicly-traded marketing technology companies in Europe. The company has pursued an aggressive growth strategy through strategic acquisitions, including Datatrics (AI-powered predictive marketing), Agile Telecom (SMS services), and BEE (email editor technology). These acquisitions have expanded MailUp's capabilities beyond traditional email marketing into advanced marketing automation, customer data platforms, and omnichannel communication solutions. MailUp Group operates through multiple brands including MailUp (email and SMS platform), BEE (email design tools), and Datatrics (predictive marketing). The company focuses primarily on the European market, particularly Italy, Spain, and the UK, while also serving clients globally. With a strong emphasis on deliverability, compliance with European data protection regulations (GDPR), and enterprise-grade features, MailUp positions itself as a comprehensive marketing cloud solution for mid-market and enterprise customers.
Founded 2002public201-500 employeesTier B
Freshmarketer
Freshmarketer is a customer data platform (CDP) and marketing automation solution developed by Freshworks Inc., a leading provider of business software products. Originally launched as a conversion rate optimization tool, Freshmarketer has evolved into a comprehensive marketing platform that enables businesses to capture, unify, and activate customer data across multiple touchpoints. The platform helps organizations deliver personalized customer experiences by consolidating data from various sources into a unified customer profile, enabling marketers to create targeted campaigns and optimize customer journeys. As part of the Freshworks ecosystem, Freshmarketer integrates seamlessly with other Freshworks products including Freshdesk, Freshsales, and Freshservice, providing businesses with a cohesive suite of tools for customer engagement. The platform serves small to medium-sized businesses as well as enterprise clients across various industries, offering capabilities such as behavioral tracking, audience segmentation, multi-channel campaign management, and advanced analytics. Freshmarketer's focus on ease of use and quick implementation has made it an attractive option for companies looking to enhance their marketing effectiveness without extensive technical resources.
Founded 2016public5000+ (Freshworks parent company) employeesTier C
Epsilon CORE ID
Epsilon CORE ID is a leading provider of identity resolution and customer data solutions specifically designed for the advertising technology ecosystem. As part of Epsilon, a global advertising and marketing technology company owned by Publicis Groupe, CORE ID delivers enterprise-grade identity management capabilities that enable brands, marketers, and publishers to recognize, understand, and engage with consumers across digital channels while maintaining privacy compliance. The platform specializes in deterministic and probabilistic identity matching, leveraging one of the largest proprietary identity graphs in the industry. Epsilon CORE ID helps organizations unify fragmented customer data from multiple touchpoints, resolve identities across devices and channels, and activate audiences for personalized marketing campaigns. The solution addresses critical challenges in the cookieless future by providing durable identity solutions that respect consumer privacy while enabling effective marketing measurement and personalization. Epsilon CORE ID serves major brands, agencies, publishers, and ad tech platforms seeking to improve customer recognition, enhance data quality, and drive better marketing outcomes. The platform integrates with major marketing clouds, data management platforms, and advertising platforms, positioning itself as essential infrastructure for modern customer data strategies in an increasingly privacy-focused digital advertising landscape.
subsidiary10000+ employeesTier Asubsidiary
AudienceXpress
AudienceXpress is a programmatic TV advertising platform that operates as part of Comcast Advertising's technology portfolio. The platform enables advertisers and media buyers to programmatically purchase, target, and optimize television advertising campaigns across both traditional linear TV and connected TV (CTV) environments. By leveraging Comcast's extensive data assets and reach across millions of households, AudienceXpress provides sophisticated audience targeting capabilities that bridge the gap between traditional broadcast advertising and digital programmatic buying. As a subsidiary of Comcast Advertising, AudienceXpress benefits from integration with one of the largest cable and broadband providers in the United States. The platform addresses the evolving needs of advertisers seeking to apply digital advertising principlesâsuch as audience-based buying, real-time optimization, and performance measurementâto television advertising. AudienceXpress competes in the rapidly growing addressable TV and programmatic TV advertising market, where advertisers are increasingly moving away from traditional demographic-based buying toward more precise, data-driven audience targeting strategies.
subsidiaryTier Asubsidiary
OnAudience
OnAudience is a data management platform (DMP) that operates in the adtech and martech ecosystem, specializing in audience data collection, analysis, and targeting solutions for digital advertising campaigns. The company provides marketers, advertisers, and agencies with tools to aggregate and analyze consumer behavior data from multiple sources, creating comprehensive audience profiles that enable precise segmentation and personalized advertising experiences across digital channels. OnAudience's platform focuses on collecting first-party and third-party data to build detailed audience segments based on demographics, interests, behaviors, and online activities, helping brands optimize their digital marketing ROI through data-driven insights. The company faced significant controversy and regulatory challenges in 2019-2020 when security researchers discovered that OnAudience had been collecting user data through browser extensions without proper disclosure or user consent. This discovery led to the immediate removal of associated extensions from major browser stores including Chrome Web Store and Firefox Add-ons, and triggered investigations by data protection authorities across multiple jurisdictions. The incident raised serious questions about the company's data collection practices, transparency, and compliance with privacy regulations such as GDPR, significantly impacting its reputation and market position in the privacy-conscious digital advertising landscape.
Founded 2015bootstrap11-50 employeesTier Adefunct
Kaltura
Kaltura is a leading video technology company that provides comprehensive video-based solutions for the digital advertising and media ecosystem. Founded as a pioneer in open-source video platforms, the company has evolved into a critical infrastructure provider for publishers, broadcasters, advertisers, and enterprises seeking to manage, deliver, and monetize video content at scale across multiple platforms. Kaltura's platform serves as the backbone for video operations, offering customizable video players, robust content management systems, and advanced advertising integration capabilities that enable organizations to leverage video as a primary engagement and revenue driver. The company has established itself as a preferred partner for major media companies, publishers, and brands requiring scalable video solutions. Kaltura's platform combines sophisticated video management capabilities with advanced analytics and reporting tools that empower advertisers to measure campaign performance and optimize video advertising strategies in real-time. Through strategic acquisitions of AI-powered video personalization and recommendation technology, Kaltura has significantly enhanced its ability to deliver targeted, optimized video advertising experiences that drive engagement and conversion. Kaltura's strategic partnerships with leading AdTech platforms have solidified its position as a comprehensive video solution provider in the digital advertising landscape. The company enables seamless integration of video advertising into diverse content environments, supporting programmatic advertising, header bidding, and advanced monetization strategies. With a focus on innovation and scalability, Kaltura continues to address the evolving needs of the digital advertising ecosystem, helping organizations navigate the shift toward video-first content strategies while maximizing revenue opportunities across connected TV, mobile, and web platforms.
Founded 2006public501-1000 employeesTier A