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Companies
Explore technology companies in our intelligence database
Total Companies
519
Active
15
Acquired
6
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Ubimo
Ubimo was a location intelligence and programmatic advertising platform that provided marketers with insights into consumer behavior and enabled targeted ad campaigns. It specialized in bridging the gap between online and offline data to optimize ad performance and drive real-world results.
Founded 2012$15.7M35 employeesacquired
Truthset
Truthset is a data intelligence company that provides a platform to measure and improve the accuracy of consumer data. It offers a universal "Truthscore" to verify the quality of audience data, helping advertisers, publishers, and data providers enhance targeting, reduce waste, and improve campaign performance.
Founded 2019$10.5M40 employees
Tradedoubler
Tradedoubler is an international performance marketing company that specializes in affiliate marketing and technology solutions. They connect advertisers with publishers to drive sales and leads through their platform, offering services like affiliate network management, lead generation, and data-driven insights. The company operates globally, providing a comprehensive suite of tools for optimizing digital marketing campaigns.
Founded 1999Publicly Traded350 employeessubsidiary
IAS (Integral Ad Science)
Integral Ad Science (IAS) is a global leader in digital media quality solutions, providing comprehensive ad verification, optimization, and analytics services to advertisers, publishers, and media platforms. Founded in 2009, the company has established itself as a critical infrastructure provider in the digital advertising ecosystem, helping brands protect their reputation and maximize campaign performance across all digital channels including display, video, mobile, social media, and connected TV. IAS serves over 2,500 clients worldwide, including major brands, agencies, and publishers. The company's technology platform leverages artificial intelligence, machine learning, and real-time data analysis to measure and optimize digital ad quality at scale. IAS solutions address three core pillars of digital advertising quality: brand safety (ensuring ads don't appear next to inappropriate content), viewability (verifying ads are actually seen by real users), and ad fraud prevention (detecting and blocking invalid traffic). In 2021, IAS went public on the NASDAQ under the ticker symbol 'IAS', marking a significant milestone in its growth trajectory. IAS operates globally with offices across North America, Europe, Asia-Pacific, and Latin America, serving a diverse client base that includes Fortune 500 companies, leading advertising agencies, and premium publishers. The company has expanded its capabilities through strategic acquisitions and partnerships, continuously evolving its technology to address emerging challenges in digital advertising such as contextual targeting, attention metrics, and sustainability measurement in media buying.
Founded 2009public501-1000 employeesTier A
Unruly
Unruly is a video advertising technology platform that pioneered the use of emotional data and social science to optimize video ad campaigns. Founded in 2006, the company developed proprietary technology to measure emotional responses to video content and use those insights to target audiences more effectively. Unruly's platform enables brands and publishers to distribute video advertising across premium publisher sites, leveraging emotional engagement metrics to maximize campaign performance and shareability. The company built its reputation on combining neuroscience, behavioral psychology, and machine learning to predict which videos would resonate emotionally with audiences. Unruly's technology platform facilitated programmatic video advertising at scale, working with major global brands and premium publishers to deliver emotionally-targeted campaigns. In 2015, Unruly was acquired by News Corp for approximately £58 million ($90 million), becoming part of the media conglomerate's digital advertising portfolio. The acquisition was intended to enhance News Corp's video advertising capabilities across its publisher network. In 2020, News Corp sold Unruly to Tremor International (now Nexxen) as part of a strategic divestiture. Under Tremor/Nexxen ownership, Unruly operates as part of a larger ad tech ecosystem focused on connected TV and video advertising solutions. The platform continues to serve advertisers and publishers, though it has been integrated into Nexxen's broader demand-side and supply-side platform offerings.
Founded 2006acquired51-200 employeesTier Asubsidiary
Effectv
Effectv is the advertising sales division of Comcast Corporation, specializing in delivering multiscreen television advertising solutions to local, regional, and national businesses across the United States. Operating as a subsidiary of Comcast Advertising, Effectv leverages Comcast's extensive cable television infrastructure and data capabilities to provide targeted advertising campaigns that reach specific audiences across traditional linear TV and digital platforms. The company serves as a bridge between local businesses and television advertising, making TV advertising more accessible and measurable for small to medium-sized enterprises. Effectv combines the reach of traditional television with advanced data-driven targeting capabilities, utilizing Comcast's vast subscriber data and viewership insights to help advertisers connect with their desired audiences. The platform offers comprehensive campaign management services, including creative production, media planning, audience targeting, and performance analytics. With access to over 96 million homes through Comcast's cable network and partnerships with other cable providers, Effectv provides advertisers with significant scale while maintaining the ability to target specific geographic markets and demographic segments. The company represents a strategic evolution of Comcast's advertising business, rebranded from Comcast Spotlight in 2019 to reflect its focus on effectiveness and measurable advertising outcomes.
Founded 2019subsidiary1000+ employeesTier Asubsidiary
X (formerly Twitter)
X (formerly Twitter) is a leading social media and technology platform that has transformed from its origins as a microblogging service into a comprehensive digital communication ecosystem. The platform serves as a critical hub for real-time information sharing, public discourse, and global conversation, connecting hundreds of millions of users worldwide. Under new ownership since 2022, X has undergone significant rebranding and strategic shifts aimed at expanding its functionality beyond traditional social media. As a major player in the advertising technology (AdTech) ecosystem, X has developed sophisticated advertising products that leverage its unique real-time engagement model and extensive user data. The platform offers promoted tweets, advanced audience targeting capabilities, comprehensive analytics tools, and programmatic advertising solutions that have become essential components of digital marketing strategies for brands globally. X's advertising business generates substantial revenue and represents a critical pillar of its business model, competing directly with other major social media advertising platforms. X's AdTech presence extends beyond its core platform through strategic acquisitions and expansions into mobile advertising. The company's previous acquisition of MoPub, a leading mobile app monetization platform, positioned it as a significant force in the mobile advertising market, though the company has since divested this asset. X continues to evolve its technology infrastructure, API offerings, and platform capabilities while navigating challenges related to content moderation, user growth, and advertiser relationships in an increasingly competitive social media landscape.
Founded 2006Private (post-acquisition)1001-5000 employeesTier Sacquired
Broadsign
Broadsign is a leading provider of digital out-of-home (DOOH) advertising technology that serves as a critical infrastructure player in the global AdTech ecosystem. The company's flagship platform, Broadsign Control, enables media owners to manage, sell, and deliver DOOH campaigns across diverse screen networks, ranging from digital billboards and transit displays to retail and venue-based installations. With a presence spanning over 60 countries and powering more than 425,000 digital screens worldwide, Broadsign has established itself as the backbone technology for some of the world's largest media owners, advertising agencies, and brands seeking to leverage the rapidly growing out-of-home advertising market. Broadsign's comprehensive product suite extends beyond content management to encompass the entire DOOH advertising value chain. Broadsign Reach, the company's programmatic platform, facilitates automated buying and selling of DOOH inventory, enabling real-time bidding and audience-targeted campaigns that bring digital advertising sophistication to physical environments. Broadsign Ads complements this ecosystem by providing creative management capabilities that streamline content delivery and management across complex screen networks. This integrated approach has positioned Broadsign as a trusted partner for organizations navigating the convergence of traditional out-of-home advertising with digital technology, data-driven targeting, and programmatic automation. As the DOOH industry experiences accelerated growth driven by urbanization, digital transformation, and advertiser demand for measurable, contextually relevant campaigns, Broadsign continues to play a pivotal role in shaping the industry's evolution. The company's technology enables the transformation of static outdoor advertising into dynamic, data-driven media channels that can deliver personalized messaging based on factors such as time of day, weather conditions, audience demographics, and real-time events, positioning DOOH as an increasingly valuable component of omnichannel marketing strategies.
Founded 2004private equity backed201-500 employeesTier S
Beeswax
Beeswax is a leading AdTech company that pioneered the Bidder-as-a-Service (BaaS) model, providing enterprise-grade programmatic advertising infrastructure to advertisers, agencies, and media companies. The company's platform enables clients to build and operate their own customized programmatic buying capabilities with full control over data, algorithms, and bidding strategies. Unlike traditional demand-side platforms (DSPs), Beeswax offers unprecedented transparency, granular controls, and flexible APIs that allow for deep integration and customization of programmatic campaigns. The company's high-performance bidding infrastructure is designed to handle large-scale operations while providing the flexibility that sophisticated advertisers demand. Beeswax has established itself as a significant player in the programmatic advertising ecosystem by addressing the growing need for transparency and control in digital advertising. The platform serves clients who require more sophisticated capabilities than off-the-shelf DSPs can provide, including custom algorithm development, proprietary data integration, and white-label solutions. Through continuous innovation and strategic partnerships, Beeswax has built a strong position in the evolving AdTech landscape, catering to enterprises that prioritize data ownership and operational control in their programmatic advertising strategies.
Founded 2014acquired51-200 employeesTier Sacquired
Tagtoo
Tagtoo is an AdTech company based in Taiwan, specializing in AI-powered advertising solutions for e-commerce businesses and brands. They help clients optimize digital ad campaigns, focusing on dynamic retargeting, audience segmentation, and performance marketing to maximize ROI.
Founded 2010Undisclosed140 employees
Splitmetrics
SplitMetrics is an app growth company that provides an ecosystem of tools for mobile app marketing and optimization. They offer solutions for A/B testing, app store optimization (ASO), and ad campaign management, helping app developers and marketers acquire users and maximize their app's performance.
Founded 2015$1.2M150 employees
mux
Mux is a leading video infrastructure technology company that provides comprehensive video streaming, encoding, and analytics solutions for the modern web. The company specializes in delivering API-first video infrastructure that enables developers, media companies, publishers, and advertisers to seamlessly integrate high-quality video capabilities into their applications and platforms. Mux's technology powers video experiences for thousands of customers across diverse industries, from digital media and entertainment to e-commerce and education. The company's core offerings include Mux Video, a complete video streaming platform with live and on-demand capabilities, and Mux Data, a real-time video analytics solution that provides deep insights into video performance and viewer engagement. These products are designed to simplify the complex technical challenges of video delivery while ensuring optimal quality of experience across all devices and network conditions. Mux has established itself as a critical infrastructure provider in the AdTech ecosystem, enabling advertisers and content creators to deliver, measure, and optimize video-based marketing campaigns at scale. Mux has demonstrated strong growth through strategic product expansion and acquisitions, including the acquisition of RTMP-based live streaming platform Viblast to enhance its live streaming capabilities. The company continues to innovate with solutions like Mux Custom, which allows customers to build and host customized video players, and maintains a developer-focused approach that has made it a preferred choice for engineering teams building video-first applications.
Founded 2015series-c51-200 employeesTier B
Spider Labs
Spider Labs is a Japanese AdTech company specializing in ad fraud prevention and brand safety solutions. They develop and provide "SpiderAF," an AI-powered platform that detects and blocks fraudulent ad impressions and clicks, ensuring the effectiveness and transparency of digital advertising campaigns. Their mission is to create a healthy and safe advertising ecosystem for advertisers and publishers.
Founded 2015$10.1M100 employees
Sonobi
Sonobi is an independent advertising technology company that provides a sophisticated, data-driven platform for publishers and advertisers. Their platform focuses on improving the efficiency and effectiveness of programmatic advertising through advanced analytics, audience segmentation, and direct deal execution. They aim to connect buyers and sellers of digital advertising inventory more directly and transparently.
Founded 2012$12.5M110 employees
Skai
Skai (formerly Kenshoo) is a leading marketing technology platform that empowers brands and agencies to manage, measure, and optimize their advertising and marketing campaigns across a wide range of digital channels. Leveraging AI and data-driven insights, Skai provides solutions for paid search, social media, retail media, and app marketing, helping clients maximize their return on ad spend and achieve their business objectives.
Founded 2006$38.5M700 employees
Pattern89
Pattern89 is an artificial intelligence-powered advertising technology company specializing in creative content optimization for digital advertising campaigns. The company's platform leverages advanced machine learning algorithms, computer vision, and natural language processing to analyze thousands of creative elements across digital advertising campaigns, identifying patterns and providing data-driven insights that help brands and agencies improve engagement rates, conversion performance, and overall return on advertising spend. By examining visual elements, messaging, colors, layouts, and other creative components, Pattern89 bridges the critical gap between creative intuition and quantitative decision-making in the advertising process. Operating at the intersection of martech and adtech, Pattern89 addresses one of the most pressing challenges facing modern digital marketers: understanding which creative elements truly resonate with target audiences in an increasingly competitive and expensive advertising landscape. The platform provides actionable recommendations for creative performance improvement across multiple digital advertising channels including social media platforms, display networks, and video advertising. Pattern89's solutions are designed for brands, advertising agencies, and marketing teams seeking to maximize their advertising effectiveness through intelligent creative optimization, moving beyond traditional A/B testing to predictive analytics that can forecast creative performance before campaigns launch. The company's technology represents the growing trend toward AI-driven marketing intelligence tools that help organizations make more informed, data-backed decisions in their advertising strategies.
Founded 2017acquired11-50 employeesTier Cacquired
DataGrail
DataGrail is a privacy management platform that enables organizations to automate and streamline their data privacy compliance operations across global regulatory frameworks including GDPR, CCPA, CPRA, and emerging privacy laws. The company provides enterprise-grade infrastructure for managing consumer data rights requests, discovering and mapping personal data across technology stacks, and maintaining comprehensive audit trails for compliance purposes. DataGrail serves as a critical operational layer for privacy teams, transforming traditionally manual, resource-intensive compliance processes into scalable, automated workflows. Operating at the intersection of privacy technology and advertising technology, DataGrail addresses the increasing complexity organizations face as data subject access requests (DSARs) volumes grow and regulatory requirements expand globally. The platform integrates with existing enterprise systems to provide end-to-end visibility into personal data flows, enabling privacy teams to respond efficiently to consumer requests while building trust through transparent data practices. DataGrail's primary customer base includes marketing technology companies, e-commerce platforms, SaaS providers, and enterprises handling significant consumer data volumes. DataGrail differentiates itself through deep integration capabilities, automation-first architecture, and dual focus on both privacy team efficiency and end-consumer experience. By positioning itself as essential privacy infrastructure rather than a point solution, the company enables organizations to shift from reactive compliance approaches to proactive, privacy-first operations that scale with business growth and evolving regulatory landscapes.
Founded 2018series-b51-200 employeesTier B
Simpli.fi
Simpli.fi is a leading programmatic advertising platform that enables advertisers to execute localized campaigns across various digital channels. It specializes in unstructured data and provides solutions for local, national, and multi-location brands to target audiences with precision with its demand-side platform (DSP).
Founded 2010$35M700 employeesacquired
ShareThis
ShareThis provides social sharing tools for websites, enabling users to easily share content across various social media platforms. The company also leverages its vast network to collect anonymized behavioral data, which it then uses to offer audience insights and targeting solutions for publishers and advertisers.
Founded 2007$49.5M100 employees
Scaleo
Scaleo is a comprehensive affiliate marketing software platform designed for advertisers, networks, and agencies. It offers robust tools for tracking, managing, and optimizing affiliate campaigns, featuring real-time analytics, fraud prevention, and smart targeting capabilities.
Founded 2015Undisclosed30 employees
Roq.ad
Roq.ad is a leading cross-device identity resolution platform that enables advertisers and publishers to connect user journeys across various devices. Its technology helps improve ad targeting, personalization, and attribution by creating a unified view of the customer.
Founded 2015$1.5M30 employeesacquired
Redtrack.io
RedTrack.io is an advanced ad tracking and analytics platform designed for affiliates, media buyers, and agencies. It enables users to track, manage, and optimize their ad campaigns across various traffic sources, providing detailed insights into performance and ROI.
Founded 2017$100K30 employees
Predicio
Predicio is a French AdTech company specializing in privacy-compliant data activation and audience segmentation. They empower brands and agencies to leverage mobile data for highly targeted advertising campaigns, focusing on ethical data usage and performance.
Founded 2014$1.6M30 employees
PPC Shield
PPC Shield is an advanced ad fraud prevention platform designed to protect pay-per-click campaigns from invalid clicks and bot traffic. It utilizes real-time detection and blocking mechanisms to ensure advertisers' budgets are spent on legitimate leads and genuine engagement, maximizing ROI for digital advertising efforts.
Founded 202025 employees