Yahoo DSP
New York, New York, United States · Founded 2000
5001-10000 employees · NASDAQ:YHOO
Sourced & current · updated Jul 15, 2026Website
Yahoo's demand-side platform (DSP) that enables advertisers and agencies to programmatically buy display, video, native, and connected TV advertising across premium inventory.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)Connected TV PlatformVideo Advertising Platform
Tier 1 DSP with unique first-party data and owned-and-operated inventory advantages, competing directly with The Trade Desk and Google DV360
Ownership
Parent: Yahoo