Yahoo DSP
New York, New York, United States · Founded 2000
1001-5000 employees · NASDAQ:YHOO
Sourced & current · updated Oct 12, 2026Website
Yahoo DSP is a demand-side platform that enables marketers to transform diverse data sets into measurable advertising results.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)Connected TV PlatformVideo Advertising Platform
Established mid-to-upper tier DSP with differentiated first-party data assets and owned-and-operated inventory, competing against The Trade Desk, DV360, and Amazon DSP
Ownership
Parent: Yahoo
