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Telaria

Rebranded

Los Angeles, California, United States · Founded 2007

201-500 employees · TLRA

Sourced & current · updated May 11, 20260 of 5 facts verified

Telaria was a leading sell-side video ad management platform that merged with Rubicon Project in 2020 to form Magnite, the largest independent omnichannel SSP.

Where they sit

Stack tier: Ecosystem Services (A)

Connected TV PlatformSupply Side Platform (SSP)Video Advertising Platform

Was the leading pure-play sell-side video and CTV ad management platform for premium publishers prior to its merger with Rubicon Project to form Magnite in 2020.

Ownership

Parent: Magnite

Competitors

Recent moves

Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.