Tapad
AcquiredNew York, New York, United States · Founded 2010
51-200 employees · NASDAQ:SYMBOL
Tapad is a New York City-based adtech firm, now part of Experian, whose core capability is using algorithmic analysis of internet and device data to determine whether multiple devices belong to a single user, enabling cross-device advertising and content delivery.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsCustomer Data PlatformIdentity Resolution
Pioneer in probabilistic cross-device identity graph technology, now part of Experian's marketing data and identity offering
Ownership
Parent: Experian