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Brief

SellerLabs

E-commerce Marketing Technology

Helps Amazon sellers increase sales and profitability through data-driven advertising optimization, keyword research, and marketplace intelligence tools combined with optional managed services.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2013
HQ
Athens, Georgia, United States
Connections
1

About

Established provider of Amazon seller optimization tools with focus on advertising and listing optimization

SellerLabs is a software company specializing in tools and services for Amazon sellers and vendors. Founded in 2013, the company offers a suite of products designed to help e-commerce businesses optimize their Amazon presence through advertising management, keyword research, review management, and analytics. Their flagship products include Scope for product research and keyword optimization, and Ignite for Amazon PPC campaign management. The company positions itself as a comprehensive solution provider for Amazon sellers of all sizes, from individual entrepreneurs to established brands. SellerLabs combines software tools with managed services, offering both self-service platforms and done-for-you advertising management. The company has established itself as a significant player in the Amazon seller tools ecosystem, competing with other Amazon-focused software providers. SellerLabs serves thousands of Amazon sellers globally, helping them navigate the complexities of Amazon's marketplace and advertising platform. The company has evolved its product offerings over time to adapt to changes in Amazon's ecosystem and seller needs, maintaining relevance in the competitive Amazon tools market.

Business model

SaaS

Target market

SMB

What they offer

  • Ignite

    Amazon PPC advertising management platform with automation and optimization features

  • Scope

    Amazon keyword research and product research tool for listing optimization

  • Feedback Genius

    Automated email campaigns for Amazon sellers to request reviews and manage customer communication

  • Managed Services

    Done-for-you Amazon advertising management by SellerLabs experts

Key features

Amazon PPC campaign automation and optimizationKeyword research and trackingProduct research and opportunity identificationAutomated review request campaignsBid management and daypartingCompetitor analysisPerformance analytics and reportingNegative keyword automation

Use cases

Amazon PPC campaign management and optimizationProduct launch and keyword researchAmazon listing optimizationReview generation and seller feedback managementCompetitive intelligence for Amazon productsAdvertising budget optimization

Customer segments

Amazon third-party sellersAmazon vendorsE-commerce brands selling on AmazonAmazon FBA sellersDigital marketing agencies managing Amazon accounts

Tech & specs

Deployment

Cloud

API

Limited

Corporate history
  1. 2013 · Founded
Connection details

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