SAP

Walldorf, Baden-Württemberg, Germany · Founded 1972

10001+ employees · SAP

Sourced & current · updated May 27, 20260 of 3 facts verifiedWebsite

SAP is a global enterprise software leader providing ERP, CRM, and business intelligence solutions, with marketing and customer data platform capabilities relevant to the AdTech ecosystem.

Where they sit

Customer Data PlatformMarketing CloudMarketing Automation

Leading enterprise software provider with significant marketing technology and customer data platform offerings

Ownership

Subsidiaries

SAP Customer Activity Repository

SAP Customer Data Platform

SAP Customer Experience

SAP Marketing Cloud

Key people

Crispin Sheridan

Senior Director, Global Advertising Revenue Strategy