SAP
Walldorf, Baden-Württemberg, Germany · Founded 1972
10001+ employees · SAP
Sourced & current · updated Jun 23, 2026Website
SAP is a global enterprise software leader providing ERP, CRM, and business intelligence solutions, with marketing and customer data platform capabilities relevant to the AdTech ecosystem.
Where they sit
Customer Data PlatformMarketing CloudMarketing Automation
Global leader in enterprise software with a growing presence in MarTech and CDP through SAP Emarsys and SAP Customer Experience portfolio
Ownership
Subsidiaries