Senior Director, Global Advertising Revenue Strategy at SAP
Sheridan bridges enterprise data and AdTech, a growing and underrepresented segment of the ecosystem, and his IAB involvement makes him a notable industry contributor.
Last updated Apr 18, 2026 by jonholm
Crispin Sheridan has led advertising technology and B2B data strategy at SAP, focusing on how enterprise data can be leveraged for precision advertising. He is a recognized voice in B2B AdTech and has contributed to IAB working groups on data and measurement standards.