Oracle BlueKai

Defunct

Redwood City, California, United States · Founded 2008

201-500 employees · ORCL

Sourced & current · updated May 11, 20260 of 5 facts verifiedWebsite

Oracle BlueKai was a leading data management platform (DMP) that enabled marketers to collect, manage, and activate audience data for targeted advertising before being shut down by Oracle.

Where they sit

Stack tier: Ecosystem Services (A)

Identity ResolutionData Management PlatformProgrammatic Platform

Was a leading DMP and third-party data marketplace before shutdown

Ownership

Parent: Oracle Advertising

Competitors

Adobe Audience Manager

Key people

Omar Tawakol

Co-Founder & CEO