Oracle BlueKai

Merged

San Jose, California, United States · Founded 2008

51-200 employees · ORCL

Sourced & current · updated Jul 15, 2026Website

Oracle BlueKai was a leading data management platform (DMP) that enabled marketers to collect, manage, and activate audience data for targeted advertising before being shut down by Oracle.

Where they sit

Stack tier: Ecosystem Services (A)

Identity ResolutionData Management PlatformProgrammatic Platform

Was a leading independent DMP and data marketplace before acquisition; became Oracle's core DMP asset within Oracle Data Cloud until the platform's sunset in 2024.