Oracle BlueKai

Merged

San Jose, California, United States · Founded 2008

51-200 employees · ORCL

Sourced & current · updated Oct 5, 2026Website

Oracle BlueKai was a cloud-based data management platform, part of Oracle Marketing, formed when Oracle acquired the company in 2014 for approximately $400 million and folded it into its broader advertising and customer experience suite.

Where they sit

Stack tier: Ecosystem Services (A)

Identity ResolutionData Management PlatformProgrammatic Platform

Was a leading independent DMP and data marketplace before acquisition; became Oracle's core DMP asset within Oracle Data Cloud until the platform's sunset in 2024.

Ownership

Parent: Oracle Advertising

Competitors

Adobe Audience Manager

Key people

Omar Tawakol

Co-Founder & CEO