OpenRTB Consortium

New York, New York, United States · Founded 2010

11-50 employees · Non-profit / Member-funded consortium

Sourced & current · updated Jul 11, 2026Website

Industry consortium that develops and maintains the OpenRTB protocol, the standard specification for real-time bidding in programmatic advertising.

Where they sit

Stack tier: Core Platforms (S)

Programmatic Platform

The universal industry standard for real-time bidding, implemented by virtually every major programmatic advertising platform globally