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OpenRTB Consortium
New York, NY, USA · Founded 2010
11-50 employees · Non-profit / Member-funded consortium
Industry consortium that develops and maintains the OpenRTB protocol, the standard specification for real-time bidding in programmatic advertising.
Where they sit
Stack tier: Core Platforms (S)
Programmatic Platform
Sole author and maintainer of the universal real-time bidding protocol standard used across the global programmatic advertising industry
Ownership
Parent: IAB Tech Lab