OpenRTB Consortium
New York, NY, United States · Founded 2010
11-50 employees · Non-profit / Member-funded consortium
Sourced & current · updated Oct 12, 2026Website
OpenRTB Consortium is an industry group that assembled technology leaders from both the supply and demand sides of digital advertising to develop an open API specification for the automated trading of digital media across platforms, devices, and advertising solutions.
Where they sit
Stack tier: Core Platforms (S)
Programmatic Platform
Foundational standards body that defines the open real-time bidding protocol underpinning the programmatic advertising ecosystem globally
Ownership
Parent: IAB Tech Lab
