Nielsen Attribution
New York, New York, United States · Founded 1923
10000+ employees · NLSN
Sourced & current · updated Oct 14, 2026Website
Nielsen Attribution is a cross-platform marketing measurement company whose core capability is unifying attribution across both digital channels and traditional media — including television, radio, and print — in a way that purely digital-focused platforms cannot replicate.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsMarketing Analytics
Established enterprise-grade marketing measurement leader with broad cross-channel attribution and MMM capabilities, leveraging Nielsen's global data assets and brand authority.
Ownership
Parent: Nielsen