Nielsen Attribution
New York, New York, United States · Founded 1923
10001+ employees · NLSN
Sourced & current · updated Jul 16, 2026Website
Nielsen Attribution is a multi-touch attribution and marketing measurement solution that helps advertisers understand the true impact of their media investments across channels.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsMarketing Analytics
A leading cross-channel attribution solution backed by Nielsen's large-scale audience data and measurement heritage, competing at the enterprise tier of the MTA and unified measurement market.
Ownership
Parent: Nielsen