Microsoft Invest
MergedNew York, New York, United States · Founded 2000
1001-5000 employees · MSFT
Sourced & current · updated Sep 15, 2026Website
Microsoft Invest was Microsoft's demand-side platform (DSP) for programmatic advertising, evolved from AppNexus and Xandr Invest, scheduled for sunset on February 28, 2026.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Connected TV PlatformProgrammatic Platform
A major enterprise DSP with deep programmatic roots, historically serving large agencies and brand advertisers globally before consolidation into Microsoft Advertising.
Ownership
Parent: Microsoft
