Microsoft Invest
MergedNew York, New York, United States · Founded 2007
1001-5000 employees · MSFT
Sourced & current · updated Jul 20, 2026Website
Microsoft Invest was Microsoft's demand-side platform (DSP) for programmatic advertising, evolved from AppNexus and Xandr Invest, scheduled for sunset on February 28, 2026.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Connected TV PlatformProgrammatic Platform
A major independent DSP with roots in AppNexus, historically positioned as a premium, transparent alternative to walled-garden programmatic platforms, now being merged into the Microsoft Advertising Platform.
Ownership
Parent: Microsoft
