Koji

Mid-tier challenger in the link-in-bio space with a differentiated developer-extensible mini-app ecosystem targeting monetization-focused creators

Koji is a creator economy platform that empowers content creators to build customizable link-in-bio experiences, mini-apps, and interactive storefronts directly accessible from their social media profiles. Founded in 2020 and headquartered in San Diego, California, Koji enables creators to monetize their audiences through digital products, tipping, subscriptions, shoppable content, and branded collaborations — all without requiring coding skills. The platform's open app store model allows developers to build and publish mini-apps that creators can add to their profiles, creating a rich ecosystem of monetization tools. In the AdTech and creator economy space, Koji serves as a commerce and marketing layer sitting between social platforms and creator audiences. Brands can collaborate with creators on shoppable, interactive ad experiences that live on the creator's Koji profile, enabling performance-driven influencer marketing with measurable conversion outcomes. This positions Koji at the intersection of influencer marketing, social commerce, and creator monetization. Koji was acquired by Miso Robotics in a notable transaction but continued operating as a distinct platform. The company competes with Linktree, Beacons, and Stan Store in the link-in-bio space, differentiating itself through its developer-extensible mini-app ecosystem and deeper commerce integrations. Its significance in AdTech lies in enabling brands to reach highly engaged niche audiences through creator-native, interactive ad formats rather than traditional display or programmatic advertising.