Menlo Park, California, United States · Founded 2010
10001+ employees · META
Sourced & current · updated Oct 15, 2026Website
Instagram is a social media platform whose advertising business enables brands to reach targeted audiences through paid placements across the Feed, Stories, Reels, and Explore page.
Where they sit
Stack tier: Core Platforms (S)
Influencer MarketingSocial Media ManagementE-commerce Marketing
One of the world's top two social media advertising platforms, dominant in visual and short-form video advertising, especially among younger demographics
Ownership
Parent: Meta Platforms