Hulu Ad Manager

Leading self-serve CTV advertising platform backed by Disney, offering premium streaming inventory to advertisers of all sizes

Hulu Ad Manager is the self-serve advertising platform offered by Hulu, the Disney-owned streaming video service, allowing advertisers of all sizes to purchase and manage streaming TV ad campaigns directly. Launched to democratize access to premium connected TV (CTV) inventory, the platform enables small and mid-sized businesses to run video ads alongside Hulu's extensive library of TV shows, movies, and live content — inventory previously accessible only through traditional agency buys with large minimum spends. The platform provides advertisers with audience targeting capabilities leveraging Hulu's first-party subscriber data, including demographic, interest-based, and behavioral segments. Campaigns can be managed with relatively low minimum budgets (historically around $500), making streaming TV advertising accessible to a broader range of advertisers. Creative tools, reporting dashboards, and performance analytics are built into the interface to support self-managed campaigns. Within the AdTech ecosystem, Hulu Ad Manager represents a significant move by a major streaming platform to capture SMB and mid-market advertising dollars that have historically flowed to digital platforms like Google and Meta. As part of Disney's broader advertising technology strategy — which includes Disney Advertising Sales and integration with Disney's broader data and identity infrastructure — Hulu Ad Manager competes directly with platforms like Peacock Ads Manager, Paramount Ads Manager, and Amazon Streaming TV Ads for self-serve CTV budgets.