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Brief

Healthline FindCare

Healthcare Marketing & Lead GenerationPublisher

Connects healthcare providers with high-intent patients actively researching health conditions through contextually relevant placements on Healthline's trusted health information platform.

HQ: San Francisco, California, United StatesConnections: 1

Last updated Jun 22, 2026 by the ATDb Editorial Team

About

Leading healthcare provider directory integrated with major health information publisher

Healthline FindCare operates as a healthcare provider directory and patient acquisition platform integrated within Healthline Media's extensive health information ecosystem. The platform leverages Healthline's position as one of the largest health information websites to connect patients actively researching health conditions with relevant healthcare providers, specialists, and treatment facilities. As a subsidiary of Red Ventures (which acquired Healthline Media in 2019), FindCare serves as a key monetization channel by matching high-intent healthcare consumers with providers seeking new patients. The platform functions as a lead generation and patient acquisition tool for healthcare providers, including physicians, dentists, specialists, and healthcare facilities. FindCare integrates contextually within Healthline's content, allowing users reading about specific conditions or treatments to seamlessly find and connect with qualified providers in their area. The service combines Healthline's trusted health content with provider matching technology to create a performance-based marketing solution for the healthcare industry. Healthline FindCare operates within the broader healthcare marketing and patient acquisition space, competing with other provider directories and healthcare lead generation platforms. The platform benefits from Healthline Media's significant organic search traffic and brand authority in health information, positioning it as a valuable patient acquisition channel for healthcare providers looking to reach consumers at critical decision-making moments in their healthcare journey.

Business model

Marketplace

Target market

Healthcare Providers

What they offer

  • Provider Directory

    Searchable database of healthcare providers, specialists, and facilities with profiles, credentials, and patient reviews

  • Patient Lead Generation

    Performance-based patient acquisition service connecting providers with consumers researching relevant health conditions

  • Contextual Provider Matching

    Integration within Healthline content that matches readers with relevant providers based on the health topics they're researching

Key features

Integration with Healthline's high-traffic health contentProvider profiles with credentials and specialtiesLocation-based provider searchPatient review and rating systemAppointment request functionalitySpecialty-specific provider matchingMobile-responsive directory interface

Use cases

Healthcare providers seeking new patient acquisitionSpecialists looking to reach patients researching specific conditionsDental practices expanding patient baseHealthcare facilities promoting services to local consumersPatients searching for qualified providers for specific health needsConsumers researching treatment options and seeking local care

Customer segments

Primary care physiciansMedical specialistsDental practicesHealthcare facilities and hospitalsUrgent care centersMental health providers

Tech & specs

Technology stack

Provider database management systemsGeolocation servicesLead routing technologyCRM integration toolsAnalytics and tracking platforms

Security & compliance

HIPAAGDPRCCPA

Deployment

Cloud

API

Limited

Connection details

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