Google Optimize
DefunctMountain View, California, United States · Founded 2016
GOOGL
Sourced & current · updated Oct 5, 2026Website
Google Optimize was a free web experimentation platform that helped marketers test different versions of page features and layouts in order to maximize conversion rates, but it ceased operation on September 30, 2023.
Where they sit
Stack tier: Core Platforms (S)
Data & AnalyticsMarketing AnalyticsMarketing Platform
Was one of the most widely adopted A/B testing tools globally, primarily due to its free tier and deep Google Analytics integration, before being discontinued in 2023.
Ownership
Parent: Google