Google Optimize

Defunct

Mountain View, California, United States · Founded 2016

GOOGL

Sourced & current · updated May 11, 20260 of 4 facts verifiedWebsite

Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in September 2023.

Where they sit

Stack tier: Core Platforms (S)

Data & AnalyticsMarketing AnalyticsMarketing Platform

Was one of the most widely used A/B testing tools globally due to its free availability and deep Google Analytics integration, before being discontinued in 2023.

Ownership

Parent: Google