Google Optimize

Defunct

Mountain View, California, United States · Founded 2016

GOOGL

Sourced & current · updated Aug 7, 2026Website

Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in September 2023.

Where they sit

Stack tier: Core Platforms (S)

Data & AnalyticsMarketing AnalyticsMarketing Platform

Was a leading free A/B testing tool by virtue of Google ecosystem integration, before being discontinued in 2023

Parent: Google