Crayola

Global market leader in children's art supplies and crayons, with dominant brand recognition and retail shelf presence worldwide

Crayola LLC is an American consumer goods company best known for producing crayons, colored pencils, markers, paints, and a wide range of art and craft supplies primarily targeting children. Founded in 1902 and headquartered in Easton, Pennsylvania, Crayola has grown into one of the most recognized and trusted children's brands in the world, with its products sold in over 80 countries. The company's iconic yellow-and-green crayon box is a cultural touchstone, and its brand recognition rivals some of the most storied consumer names globally. Crayola operates as a subsidiary of Hallmark Cards, which acquired the brand from Binney & Smith in 1984. The company has expanded well beyond traditional crayons into digital creativity tools, educational platforms, and experiential retail through its Crayola Experience attraction centers located across the United States. These family entertainment venues blend hands-on art activities with brand immersion, serving as both a revenue stream and a powerful marketing vehicle. As a major consumer brand, Crayola invests significantly in advertising and marketing, running campaigns across television, digital, social media, and in-store channels targeting parents, educators, and children. The brand partners with retailers, schools, and educational organizations, and leverages seasonal marketing moments — particularly back-to-school — as key advertising periods. Crayola's marketing emphasizes creativity, self-expression, and childhood development, positioning the brand as an essential part of childhood.