Victoria Lozano

Victoria Lozano is a seasoned marketing executive known for leading brand strategy and consumer engagement at major consumer goods companies. As CMO of Crayola, she oversees the marketing vision for one of the most recognized children's creativity brands in the world, spanning product marketing, advertising, digital, and brand partnerships. Her work at Crayola has focused on evolving the brand for new generations while preserving its iconic heritage. Prior to Crayola, Lozano held senior marketing roles at Nickelodeon, where she was deeply embedded in children's media and entertainment marketing. Her background spans brand management, integrated marketing, and consumer insights, with particular strength in reaching family and youth audiences across traditional and digital channels. Lozano is recognized as a leader in marketing to families and children, bringing both creative instinct and strategic discipline to iconic consumer brands. Her career reflects a consistent focus on purpose-driven brand building and culturally resonant storytelling.

Last updated Oct 23, 2026 by ATDb automated enrichment