C
Click-to-WhatsApp Ads
Menlo Park, California, United States · Founded 2018
10000+ employees · META
Sourced & current · updated Sep 4, 2026
Meta's fastest-growing SMB ad format — cross-app placement spanning Facebook/Instagram → WhatsApp business chat. +60% YoY revenue Q3 2025. Strategic messaging-as-commerce surface.
Where they sit
Stack tier: Core Platforms (S)
Customer EngagementPerformance Marketing
Dominant click-to-message ad format globally, with no direct equivalent at comparable scale; Meta's primary monetization vehicle for WhatsApp
Ownership
Parent: Meta Ads