B
Bing Ads
RebrandedRedmond, Washington, United States · Founded 2006
10001+ employees · MSFT
Microsoft's search advertising platform that enables advertisers to reach audiences across Bing, Yahoo, MSN, and the Microsoft Advertising Network.
Where they sit
Stack tier: Core Platforms (S)
Native AdvertisingDemand Side Platform (DSP)PPC ManagementPerformance Marketing
Second-largest search advertising platform globally, behind Google Ads, with unique B2B targeting capabilities via LinkedIn data integration
Ownership
Parent: Microsoft Corporation