Bing Ads

Rebranded

Redmond, Washington, United States · Founded 2006

10001+ employees · MSFT

Sourced & current · updated Jul 16, 2026Website

Microsoft's search advertising platform that enables advertisers to reach audiences across Bing, Yahoo, MSN, and the Microsoft Advertising Network.

Where they sit

Stack tier: Core Platforms (S)

Native AdvertisingDemand Side Platform (DSP)PPC ManagementPerformance Marketing

Was the second-largest search advertising platform globally before rebranding as Microsoft Advertising in 2019