Bing Ads

Rebranded

Redmond, Washington, United States · Founded 2006

10001+ employees · MSFT

Sourced & current · updated Oct 5, 2026Website

Bing Ads, now known as Microsoft Advertising, was an online advertising platform developed by Microsoft in which advertisers bid to display advertisements to web users.

Where they sit

Stack tier: Core Platforms (S)

Native AdvertisingDemand Side Platform (DSP)PPC ManagementPerformance Marketing

Second-largest search advertising platform globally, operating under the Microsoft Advertising brand since 2019

Ownership

Parent: Microsoft Corporation

Competitors