App Store
Cupertino, California, United States · Founded 2008
10001+ employees · AAPL
Sourced & current · updated Jul 20, 2026Website
Apple's mobile app distribution platform — launched July 2008. Available on iOS, iPadOS, watchOS, tvOS, and visionOS. Key revenue surface for Apple Services + primary inventory for Apple Ads (formerly Apple Search Ads). ~$25B+ annual revenue.
Where they sit
Stack tier: Ecosystem Services (A)
Mobile Ad PlatformMarketplace Technology
Dominant iOS app distribution platform and primary mobile advertising inventory surface for Apple devices globally
Ownership
Parent: Apple Inc.