Apple Ads
Cupertino, California, United States · Founded 2016
10001+ employees · AAPL
Sourced & current · updated Jul 20, 2026Website
Apple's privacy-first advertising platform enabling app developers and marketers to reach users across the App Store, Apple News, Stocks, and Maps.
Where they sit
Stack tier: Core Platforms (S)
Mobile Ad PlatformDemand Side Platform (DSP)
Dominant gatekeeper for iOS app discovery advertising, uniquely positioned as the only ad platform within the Apple App Store with privacy-first, first-party data targeting.
Ownership
Parent: Apple Inc.