Apple Ads
Cupertino, California, United States · Founded 2016
10000+ employees · AAPL
Sourced & current · updated Sep 9, 2026Website
Apple's privacy-first advertising platform enabling app developers and marketers to reach users across the App Store, Apple News, Stocks, and Maps.
Where they sit
Stack tier: Core Platforms (S)
Mobile Ad PlatformDemand Side Platform (DSP)
Dominant gatekeeper for App Store advertising inventory; a top-tier mobile user acquisition platform with unmatched access to Apple's ecosystem and first-party data.
Ownership
Parent: Apple Inc.