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Amazon Display, Video, and Audio (DVA+)
Seattle, Washington, United States · Founded 2026
Sourced & current · updated Oct 23, 2026
Display, Video, and Audio (DVA+) is Amazon Ads' programmatic buying product for display, video and audio ads, launched 2026-09-29 as the successor to Amazon DSP. It unifies what advertisers previously built in Amazon DSP, Sponsored Display and Sponsored TV, and is bought through Amazon Ads Agent; its AI default mode chooses Brand+ or Performance+ by campaign objective. Existing DSP campaigns, deals and audiences carried over.
Where they sit
Audio AdvertisingDemand Side Platform (DSP)Video Advertising Platform
Amazon Ads' flagship unified programmatic buying platform, leveraging Amazon's first-party data and inventory across display, video, and audio channels with AI-driven campaign optimization
Ownership
Parent: Amazon Ads