Adobe Mix Modeler
San Jose, California, United States · Founded 2023
10001+ employees · ADBE
Sourced & current · updated Jul 27, 2026Website
Productized Marketing Mix Modeling + Multi-Touch Attribution solution. Launched October 2023; Merkle named first agency partner Nov 2024. Built on AEP; consolidates MMM and MTA into a single platform.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing Analytics
Converged MMM and MTA platform within the Adobe Experience Cloud, differentiated by native AEP integration and AI-driven harmonization of aggregate and granular measurement methodologies.
Ownership
Parent: Adobe