News
19,205 articles covering the AdTech ecosystem
Winter Olympics 2026 Ad Tracker: See the Biggest Commercials From Milano Cortina
The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials.
Google Takes a Step Toward an Internet Built for AI Agents
The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them.
Trump Tariffs Hit Pinterest’s Ad Revenues
Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.
Why fixing Kraft Heinz will test its new CEO more than splitting Kellogg did
Kraft Heinz’s moves to boost sales of some of its staple products—such as Capri Sun, macaroni and cheese, mayonnaise and Lunchables—have not been enough.
WPP’s Creative Agency Reorg Lands Too Little, Too Late
Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption
AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions
AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e. profit) went from $600 million in Q4 2024 to $1.1 billion in the past quarter. But shares dropped by 20% percent to around $370 as of today, a continuation of the wild ride the […] The post AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions appeared first on AdExchanger.
Jack Rubins, agency CEO who transformed Dorland, dies
'Consummate businessman' who was kind, beneath an 'intimidating exterior', and built one of UK's biggest agencies.
Pitch Update: Waitrose, Essity, Fever-Tree, McVitie's, Weight Watchers, Hyundai, Scottish Govt and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Wasabi gets food lovers feeling lucky with Lunar New Year experience
All Things, RCP and Unfinished created the campaign.
AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth
AudioStack, the leading enterprise solution for AI audio production, has appointed Alexis van de Wyer as chief executive officer. Founder Timo Kunz will continue leading the company's technology development and product innovation initiatives. van de Wyer brings 25 years of experience [...] The post AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth appeared first on ExchangeWire.com.
The latest AI-powered martech news and releases
OpenAI races to prove it can turn 800 million users into a sustainable business — through ads, enterprise and even a slice of your scientific breakthrough. The post The latest AI-powered martech news and releases appeared first on MarTech.
Enablement platforms Highspot and Seismic announce merger
The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together. The post Enablement platforms Highspot and Seismic announce merger appeared first on MarTech.
MNTN Had A Big First Year As A Public Company. What’s Next?
If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven CTV advertising to small and mid-sized businesses. The post MNTN Had A Big First Year As A Public Company. What’s Next? appeared first on AdExchanger.
Google Clarifies Its Stance On Campaign Consolidation via @sejournal, @brookeosmundson
Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts. The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.
From Performance SEO To Demand SEO via @sejournal, @TaylorDanRW
Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performance SEO To Demand SEO appeared first on Search Engine Journal.
The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer via @sejournal, @DuaneForrester
Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through. The post The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer appeared first on Search Engine Journal.
13 creative campaigns to know about today
Chili’s debuts a Margarita of the Month Club, and Google marvels at Olympic moments with its “How Is It Possible?” campaign.
Submissions Open for ADWEEK Tech Stack Awards 2026
Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this […]
Is your B2B lead management engine built for today’s reality?
Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. The post Is your B2B lead management engine built for today’s reality? appeared first on MarTech.
OpenAI and Google reveal competing visions for AI ads
As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. The post OpenAI and Google reveal competing visions for AI ads appeared first on MarTech.
IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment
Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital Advertising Ecosystem to Participate New York – February 12, 2026 – As part of its multi-phase initiative to modernize the legal and contractual infrastructure supporting digital advertising, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, released today … Continued The post IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment appeared first on IAB.
AppLovin CEO Suggests the Company’s Stock is Undervalued, Despite its Market Cap Massively Surpassing All Agency Holdcos Combined
Adam Foroughi, CEO of mobile ad tech business AppLovin, used the start of the company's earnings call last night to address recent fluctuations in the company's share price. The stock has fallen by around a quarter since the start of the year, prompted by investor speculation around the threat of AI, and the potential for Read More
Absurdity clashes with cold reality in striking ads about preventing injuries
Tom Kuntz and Rodrigo Prieto craft spots with whiplashing tones for One23West’s new campaign in Canada.
Marketing owns customer data and the risks that come with it
Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore. The post Marketing owns customer data and the risks that come with it appeared first on MarTech.