News
19,306 articles covering the AdTech ecosystem
Domino’s chicken dips summon characters from around the world
The work was created by VCCP.
Deliveroo and Wingstop challenge friendships with student pop-up
Raptor created the experience.
Omoda focuses on in-car features in ASMR-inspired ads
Campaign was created by Uncommon Creative Studio.
Week in Charts: Havas Gets Used to Client Pressure on Fees, WPP Grows its Principal Media Revenues, and Publicis Leads New Business Wins
In this week's Week in Charts, Havas gets used to client pressure on fees, WPP grows its principal media revenues, and Publicis leads new business wins. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Read More
UK Government Moves to Place Streaming Services Under Ofcom Regulation
The UK's Department for Digital, Culture, Media and Sport (DCMS) has today announced it is working on secondary legislation to implement the Media Act 2024, working to bring the more popular streaming services in the UK under Ofcom's regulation remit. The move will extend existing requirements around accessibility and content, which are currently directed at Read More
Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic
Clinch, the Agentic AI platform for omnichannel content orchestration, today (February 24, 2026) announced the launch of its Creative Template Catalog, a new feature within Flight Control’s AI-enabled digital asset library. The catalog offers advertisers a curated library of fully [...] The post Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic appeared first on ExchangeWire.com.
HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain
HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond. Founded in 2018, HBAgency has built a proprietary [...] The post HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain appeared first on ExchangeWire.com.
Bedrock Launches Multi-Agent CTV Operating System with Pathfinder Beta
Bedrock Platform, the next-generation media buying platform built for the AI age, today (24th February, 2026 ) announced the beta release of Pathfinder. Pathfinder is Bedrock’s new agentic LLM-powered planning and buying module for CTV and high impact formats, built [...] The post Bedrock Launches Multi-Agent CTV Operating System with Pathfinder Beta appeared first on ExchangeWire.com.
Omoda 7 handles rain, flowers and a ton of cats in UK campaign
Uncommon Creative Studio puts the vehicle through its paces in three films centered on practical effects.
Millennials get thrashed in Kayak’s biting booking campaign
Rethink spots emerged from data suggesting that almost 70% of travelers get more stressed than excited about booking a trip.
The 4 biggest AI marketing mistakes
AI has many benefits, but marketers need to watch out for these important errors.
TikTok and MLB Swing for Fences With Global Content and Creator Push
MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling.
EXCLUSIVE: Joe Scarborough Is Latest Voice to Appear on MS NOW’s We the People Campaign
This is the fourth promo in the We the People campaign, which launched in November.
Nutrafol Speaks to Hat-Wearing Men With a Humorous Push to Reclaim Hair Confidence
Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats.
7 Lessons On Leading Through Change From a First-Time CEO
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]
Omnicom Clarifies WARN Notice Detailing 100 Job Cuts
Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition.
Super Bowl 60 Sets Ad Sales Record, According to NBCU
More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.
Advertising in AI is a trust experiment marketers can’t ignore
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. The post Advertising in AI is a trust experiment marketers can’t ignore appeared first on MarTech.
We need more humanity in email, especially at unsubscribe
Clearing out two inboxes after a family loss exposed broken unsubscribe flows and a missed opportunity for empathy. The post We need more humanity in email, especially at unsubscribe appeared first on MarTech.
Customers want dialogue, and marketers cannot keep up
Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough. The post Customers want dialogue, and marketers cannot keep up appeared first on MarTech.
Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value
In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a few more dollars from the open exchange. But Dow Jones is betting on a more tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns. The company behind […] The post Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value appeared first on AdExchanger.
Publishers Don’t Need Another Reset. They Need Stability.
Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025, it was AI disruption. In 2026, they’re just looking for stability. Back in January, before Q1 earnings calls and the latest layoff headlines, I asked nearly twenty publishers a simple question: What are you actually […] The post Publishers Don’t Need Another Reset. They Need Stability. appeared first on AdExchanger.
Mobupps Launches MAFO Growth Hub for Advertisers and Publishers
Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...] The post Mobupps Launches MAFO Growth Hub for Advertisers and Publishers appeared first on ExchangeWire.com.
Digest: Germany Backs Social Media Curbs for Children; Paramount Submits Higher Bid for Warner Bros as DOJ Probes Netflix’s Power
In today’s Digest we cover Germany backing social media curbs for children, the DOJ probing Netflix’s market power in its Warner deal review, and the Motion Picture Association sending a cease-and-desist letter to ByteDance over Seedance 2.0. The post Digest: Germany Backs Social Media Curbs for Children; Paramount Submits Higher Bid for Warner Bros as DOJ Probes Netflix’s Power appeared first on ExchangeWire.com.