News
19,312 articles covering the AdTech ecosystem
Opinionated founder Mark Fitzloff fired after selling his agency to Tombras
Tombras has fired Mark Fitzloff, who founded Opinionated in 2017.
Intelligent Beauty: How Ulta Beauty Uses AI Personalization to Power Loyalty and Relevance at Scale
Plus, why wellness has become inseparable from beauty.
How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50
The celebration for Survivor's 50th season transformed the US into a real-world game.
Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
The case for in-flight advertising for audience engagement and retargeting
Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising. In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a […]
What can we expect from WPP’s strategy review?
Leadership team will present to investors on Thursday 26 February.
Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...] The post Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner appeared first on ExchangeWire.com.
VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...] The post VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers appeared first on ExchangeWire.com.
9 creative campaigns to know about today
Telstra builds a crazy synthesizer from e-waste, and Dutch state lottery Staatsloterij marks 300 years with a swing through history.
Liquid Death and Spotify made a Bluetooth urn so the dead can stream music
Funeral merch just got funkier with a speaker urn designed to soundtrack the afterlife.
Estée Lauder set to hire WPP as global media agency
The Estée Lauder Companies previously worked with Monks, Brainlabs and Stagwell’s Assembly.
Bayer accuses J&J of misleading ads for its prostate cancer drug
Bayer claims prospects for its cancer drug, Nubeqa, are being hurt by J&J’s campaign for Erleada.
Liquid Death and Spotify Want to be the Soundtrack to Your Afterlife
Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
CMOs Are More Focused On Growing Revenue Than Brand Awareness
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
Shobha Sairam Joins McCann New York To Bolster Its Strategy Chops
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.
DoorDash’s Toby Espinosa on Commerce Media That Connects National Dollars to Local Demand
Plus, how the delivery service built one of the fastest-growing media networks.
AI doesn’t fix measurement — it raises the stakes for CMOs
Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. But the uncomfortable truth many marketing leaders have discovered in real time is that AI hasn’t fixed measurement. It has […]
What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio
CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.
Olaplex links with ‘SNL’ star to blend science, style and humor in new ads
Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s bond repair treatment.
The fractured, fragile US consumer
There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.
2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend via @sejournal, @hethr_campbell
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding. The post 2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend appeared first on Search Engine Journal.
Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) via @sejournal, @chrisgreenseo
Technical SEO “best practices” increasingly reflect CMS and plugin defaults, not individual site decisions, according to 2025 HTTP Archive analysis. The post Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) appeared first on Search Engine Journal.
Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready via @sejournal, @hethr_campbell
Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready. The post Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready appeared first on Search Engine Journal.
AI-SEO Is A Change Management Problem via @sejournal, @Kevin_Indig
Don’t let AI SEO fail in the boardroom. Align leadership, metrics, and ownership before scaling tactics. The post AI-SEO Is A Change Management Problem appeared first on Search Engine Journal.